ANNUITAS

MARCH 21, 2023

As nearly everyone seems to be talking generative AI, this is not surprising but an addition that adds significant value in terms of potential productivity gains. It is also easier to now have multiple, separately trained models against key criteria like industries, or analyzing new business leads vs existing customers.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

AUGUST 21, 2023

Often in business the greatest challenge lies in problem definition — i.e., defining the problem you need to solve, instead of just attacking immediate problems. And this is all worthwhile… to optimize the customer’s experience with your product or service. Therein lies the issue of CX vs. DX. What is CX? What is DX?

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

ANNUITAS

JANUARY 21, 2020

Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Or, like nearly three-quarters of businesses, do you succeed because you have a strong product or service? “More businesses will shift to a customer-led growth mindset in 2020. The numbers don’t lie.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

ANNUITAS

MAY 2, 2023

What I discovered, not to my surprise, is that Salesforce has been very busy building what looks like a top-down Converged Growth tech stack to support the orchestration of engagement across the entire customer journey.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. Delivering sustainable business growth is a marathon, not a sprint. Buyer feedback on our product was overwhelmingly positive.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

MARCH 4, 2020

In particular, it largely remains a ‘tactician-level’ activity that has not risen to the level of a holistic approach to sustainable business growth, nor is it largely embraced by senior executives, particularly at larger enterprises. It is increasingly constrained by many of the attributes of the growth hacking mindset.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

MAY 21, 2020

Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component. Lax rules that allow too many false positives to come through. Rigid rules stuck in outdated thinking. Losing sight of the outcome being measured by the KPI.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

FEBRUARY 3, 2022

Three main cohorts are leading businesses right now – Baby Boomers, Generation X, and Millennials. Just because you’re selling a product that prioritizes the digital workplace, for example, doesn’t mean you should go all-in on Millennial-friendly messaging. Go deep with your research.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

FEBRUARY 3, 2020

They don’t even start with asking about their business’ pain points or priorities. Most of these acronyms ask questions like: Do you have the budget to fund this project, or are you still working to build the business case? What’s caused you to be in the market for this product/solution? What sources do you trust?

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. Modern Demand Marketing is separate from – but shares overlapping responsibilities with – disciplines that are defined as brand marketing and product marketing. More businesses will shift to a customer-led growth mindset in 2020. Learning more about Demand Marketing.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

FEBRUARY 16, 2023

53% of CEOs cite growth as a top business priority, ahead of profitability, customers and product improvements,” notes Vista Equity Partners. how this span of control intersects with that of Product and Communications leadership and 3.) The CGO must optimize both, end-to-end. Below is a top-down, working concept that looks at 1.)

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

FEBRUARY 7, 2023

However, now that the concepts of the subscription economy have permeated every type of business, it may be even more important to deeply tie retention processes downstream to your engagement and acquisition upstream. Pull in customer success and product teams (and even technical support if applicable).

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

ANNUITAS

DECEMBER 9, 2022

Sales is on the front lines of uncertainty, dealing with organizational pressure to bring in new business, increased expectations with decreased resources, and all the uncertainty that this past year has brought us. As we know, all organizations have had a tough year but no one feels the pressure quite like sales teams. A Miracle .

Cold Calling 130

Cold Calling Blast Campaigns Work Management Click Rate 130

ANNUITAS

AUGUST 19, 2022

Taking this further, a CGO must be able to examine if the business is capable of delivering on the [customer] need and if not adjust strategies accordingly. Blending the expertise of marketing, sales, product development and finance, the Chief Growth Officer helps businesses achieve their strategic objectives.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? These products were supposedly created to help us be more efficient and to foster a sense of community. If you’re not paying for the product, then you’re the product.” And we all remember wondering….but

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

SEPTEMBER 21, 2018

And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Tech companies are bought and sold every day.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

JANUARY 31, 2023

In addition, so many businesses have placed the customer at the heart of a lot of processes, but strangely NOT at the heart of the go-to-market journey. Additionally, recent research found that only 36% of businesses surveyed believed their sales and marketing efforts were aligned with customer success.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

OCTOBER 31, 2023

.’ Once you dig into the details, however, you realize these additions often fall into the following two categories: On one hand, we see a number of tactical end-user productivity enhancements, powered by AI — all focused around use cases that are certainly beneficial, but ultimately won’t be game-changing for your go-to-market.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

FEBRUARY 24, 2023

I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. The Go-to-market Assessment serves as a diagnostic to drive investment and the efforts of operating teams to get the most out of your portfolio companies.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

AUGUST 4, 2020

They have built personas and they have detailed product marketing plans. We develop these insights through a number of mechanisms: We dig into these insights through primary-source interviews with business stakeholders, customers and prospects. Development.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

ANNUITAS

AUGUST 12, 2020

The cross-product of Buyer Dialogue Logic and persona segmentation is the Conversation Track Architecture, which essentially defines the major information and qualification flows throughout the end-to-end Demand Process. . .’ To start we begin defining Buyer Dialogue Logic – i.e., the information requests throughout the buyer journey.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

ANNUITAS

AUGUST 30, 2018

As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and even CEOs). The exception, as the Fournaise Marketing Group puts it, is the performance of what they term to be “ROI Marketers.”

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

FEBRUARY 5, 2015

Build it around what you’ve learned is missing in the marketplace and how your product or solution can fill a void in your audience’s lives. Design your marketing strategy around what’s right for your business – your buyers, their buying process, your content, your qualification model and your revenue goals – not the tool.

Demand Generation 100

Demand Generation Rules Demand Generation 100

ANNUITAS

NOVEMBER 10, 2016

Given R’s amazing potential to increase productivity by reducing the time needed to complete data projects, all businesses in 2016 manipulating data or statistics should leverage R or a similar statistical programming tool. Where R Trounces Excel-. I’m sure that many skeptics will read the above and think “Why should I learn R?

De-duplication 174

De-duplication Statistics Blogger Course 174

ANNUITAS

NOVEMBER 16, 2020

Experience: Jennifer has been with ANNUITAS for more than 12 years with a combined total of 28 years in the business. She has worked in the agency, in-house, and product worlds for companies ranging from nonprofit to global corporation. Jennifer Harmel , Chief Operating Officer. Expertise: Demand marketing strategy.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

APRIL 29, 2021

An inside-out approach looks like this: You’re taking your product or service and attempting to ‘push it’ on prospective customers. In a strategic demand state , business growth is built around, and is adaptive to, customer critical path. INSIDE-OUT VS. OUTSIDE-IN. It is not built on interruptive tactics.

Planning 130

Planning Top of Funnel Paid Search Agency Cold Calling 130

ANNUITAS

FEBRUARY 28, 2022

Nearly the same percentage say the experience a company provides is just as important as the products or services it provides. The results for the customer are clear – their needs are met seamlessly and they feel fully engaged with your business. So how can we improve the customer experience in ABM?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

ANNUITAS

JUNE 16, 2016

In business, boundaries are important as well because they help us achieve focused effort and extreme productivity. But almost certainly, as beneficial as they may be, these boundaries end up thwarting efforts of much needed innovation and business transformation at times.

Effectiveness 100

Effectiveness Demand Generation Agencies Work Management Marketing Management 100

ANNUITAS

DECEMBER 11, 2023

In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. Random acts are costly and fail to drive real, sustainable lift to sales and revenue.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

JULY 2, 2020

This is when they begin re-assessing options and are likely to move business to those with whom they’ve built the strongest relationships. Their ability to drum up new business strictly from relationships has been significantly reduced, but in its place is a surge of demand for a new banking partner. Revisit Your Demand Process.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

MARCH 10, 2016

I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. Marketing automation became a business technology powerhouse, but many still struggle with how to effectively support critical business imperatives with it.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

FEBRUARY 25, 2020

Building buyer personas helps businesses deliver the right message to the right person as well as in the right medium. Many businesses have collected ample amounts of data on consumers, but simply do not use it. Are they coming to your site out of an immediate need for a solution? . What is their role in their organization?

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

ANNUITAS

OCTOBER 7, 2020

The latest Gartner Hype Cycle for Digital Marketing maintains ABM platforms sliding down the Trough of Disillusionment, with an estimated 2-5 years until they reach the Plateau of Productivity. This balance between the account and the individual is critical because people are still buying our products. Different engagement approaches.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

FEBRUARY 23, 2021

Instead, a successful demand marketing strategy should be focused on driving outcomes that support business expansion and customer lifecycle. There is no magic product that will suddenly make all of your marketing and sales challenges solvable. Deciding on tactics is not a strategy and will not help you achieve growth goals.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

DECEMBER 1, 2015

Focus on three areas for a more productive New Year: Buyer-centricity-. Choosing technologies based on what they can do for us versus what we need them to do to support our business are two different things. However, most of us don’t aren’t able to do that just yet. How to think more strategically in 2016?

Buying Cycle 100

Buying Cycle Demand Generation Trigger Marketing Planning 100

ANNUITAS

JULY 8, 2014

From the Harvard Business Review, “Why Top Young Managers Are in a Nonstop Job Hunt :”. The bottom line is this – when people are given the opportunity to advance, they become invested, your customers benefit from the increased productivity and your top talent sticks around. Now isn’t that an idea worth exploring?

Customer Satisfaction 100

Customer Satisfaction Training Fulfillment Advertising Benchmark 100

ANNUITAS

MAY 13, 2020

There is no question that marketing plays an important role in the areas of product and brand, which often have ‘soft’ vanity metrics used to assess program impact. Demand marketing must have a clear, verifiable impact on the top and bottom line of a business. . Not sure what these look like? We define vanity metrics here. .

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147