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FEBRUARY 16, 2024
Imagine a known prospect visiting your product page but not performing the desired action. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Here’s a few ideas: Segmented product recommendations.
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OCTOBER 11, 2023
The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. Or do you have an easy-to-onboard product that relies on self-serve signups?
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Act-On
APRIL 10, 2024
Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? The points you assign will depend entirely on your business and your audience. Tyson is a small business owner. For example: Junior employee downloaded an introductory guide to your general area of expertise?
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SEPTEMBER 25, 2023
It’s good for the business, and it will make both teams better at their jobs. If you could wave a magic wand and have your leads understand one thing about our product, what would it be? Ask for feedback after new products or features go to market. Ideally, this starts at the top. What factor really seals the deal for prospects?
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SEPTEMBER 25, 2023
Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business. Product marketers who develop go-to-market strategies and positioning. “Sales only cares about hitting targets, by any means necessary.”). And, sometimes, a lack of trust and personal relationships.
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DECEMBER 7, 2023
it eliminates the need for crafty workarounds, productivity slowdowns, and the frustrating roadblocks that made you want to switch in the first place. A unified view of data to support business growth. When marketing automation integrates easily (we’re looking at you, CRM!), Feel stuck in the 90s? Lead-generation tools.
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SEPTEMBER 24, 2023
More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. So, consider adding social sharing buttons to your content. Share your content via social media.
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