Everything Technology Marketing

JULY 17, 2013

Winning the Business Anything and everything can be found online. The firm that does the best job educating them is often the one that wins the business. This educational process replaces the old golf course method of developing trust. This educational process replaces the old golf course method of developing trust.

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Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

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Everything Technology Marketing

DECEMBER 11, 2013

This individual is responsible for keeping the process rooted in the path and realities of the firm. First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. With these two figures in partnership, you’re prepared to move to the next step.

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Everything Technology Marketing

MARCH 14, 2011

1) Focus on the business buyer One of the biggest changes in marketing SaaS vs on-premise software is the makeup of your target audience. One of the biggest factors in the adoption of cloud solutions is that business users can activate the solution quickly, often without having to rely on slow IT resources.

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Everything Technology Marketing

NOVEMBER 11, 2013

The top three factors that correlated with successful sales also predicted buyers’ satisfaction with the purchasing process and intent to continue buying services from the seller. Say you’re a small accounting firm that works primarily with small businesses. This may feel an awful lot like giving away your knowledge for free.

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Everything Technology Marketing

OCTOBER 10, 2010

But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). This wraps up part 2 of our segmentation blog series.

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Everything Technology Marketing

APRIL 8, 2010

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will. What business problems do they face?

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