Marketing Insider Group
JULY 20, 2021
Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.
Marketing Insider Group
JUNE 10, 2020
As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal.
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ScanmarQED
FEBRUARY 8, 2024
So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Today we widen our perspective to include pricing analyses and metrics.
Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.
SendX
MARCH 30, 2020
If not, take a seat and let’s read this email marketing pricing guide, top to bottom. Of emails sent Example: SendinBlue SendinBlue Pricing If you’re not planning to send emails regularly with a cadence, or your email sending volumes change from month to month, then you can go for such a service, usually called ‘pay as you go'.
Hubspot
NOVEMBER 1, 2021
When we buy these optional items, they’re usually priced using a strategy called optional product pricing. The model is relevant to all different types and sizes of businesses, from electronics retailers to car manufacturers to software companies. Base products are sometimes referred to as loss leaders.
Optinmonster
APRIL 8, 2024
Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.
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