What Works - What Doesn't

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. Instead, press them for quotes that describe your differentiation and tie it back to business benefits.

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Mine the Past for IT Thought Leadership

What Works - What Doesn't

What new approaches should be consider, such as considering security spending like insurance premiums – a cost of doing business that mitigates, rather than eliminates, risk? The technology may change, but the impulse to avoid slow, stodgy central IT to solve a pressing problem hasn’t. Then decentralized-client server was the rage.