B2B Memes

MAY 13, 2010

In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ). Sometimes initiatives like IDG’s just fizzle out, other times they spark a revolution.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

SEPTEMBER 22, 2010

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. The Readex press release doesn’t give much detail on the demographics of respondents, but I’d guess that most of them are existing readers of legacy publishers.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Paul Conley.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

MARCH 11, 2011

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received. Maureen Alley: Never tweet what you wouldn't say in person.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Gideon Lichfield. Lichfield’s post has provoked a range of reactions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Gideon Lichfield. Lichfield’s post has provoked a range of reactions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100