WebMarketCentral

NOVEMBER 23, 2009

Looking for a more powerful way to share presentations online? SlideSix SlideSix is a multimedia presentation sharing site, designed to be SlideShare on steroids. You can upload presentations, record audio narration, and attach videos, all on the site. Consolidate your online profiles and social networking presence?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

JANUARY 5, 2010

Business-friendly video sites like Vimeo , Viddler and Blip.tv But small businesses who want to take advantage of online video can be caught in a quandary. Convert PowerPoint to Flash While Flash programming is a challenging and specialized skill few business people probably want to master, almost everyone can use PowerPoint.

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." They're completely focused on my business and the impact they can have on it." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 20, 2009

Keyword Research for Search Engine Optimization by Search Engine Watch Mark Jackson presents a concise yet very helpful process outline for performing basic keyword research, using keyword tools, and analyzing the competitiveness of terms to prioritize your list for SEO efforts. This is one tool that belongs on every SEO pro's list.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

JUNE 5, 2008

I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. More on this later. ** technorati tags: Blogging for Business Conference, The practice of PR, Web 2.0, What do you think?

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

JULY 9, 2008

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." Now, the folks at ON24 believe they may have changed that. It's almost like Second Life for trade shows.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. The complex sale -- which combines elements of consultative, competitive, and team selling -- is now the norm for business-to-business sales. Finally, Blogwild! :

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

FEBRUARY 29, 2008

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. So, how do you do that? The bad news is that most vendors think they are doing a much better job of this than they actually are.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " Internal blogs are a great way to keep project teams informed. - "Companies that present a human face have an advantage."

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. Rock on. ** technorati tags: rock star, Christopher Barger, Bob Lutz, Blogging for Business conference, social media, marketing, PR, traditional media, bloggers, journalists, Manic Mommies Escape Weekend del.icio.us

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 21, 2007

I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

AUGUST 4, 2008

To find out more information about the event, including present companies, current attendees and travel information, check out www.RoadShowHollywood.com. This event will bring together the thinkers behind and builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists.

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

APRIL 10, 2007

On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 9) More of the Best Website Marketing Tools (Jan.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

APRIL 29, 2008

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Wrath: The best review posts have an objective tone, presenting both the strong points and limitations of a product, services, company, individual or idea.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

SEPTEMBER 16, 2009

15 MORE Images You Won't Believe Aren't Photoshopped by Cracked.com Joe Russo presents an amazing collection of unlikely but real images: giant bunnies, phallic icebergs, unfortunate translation errors, a trailer house skyscraper and more. Some of the images and language are a tad risqué, so be careful with this one at work.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

SEPTEMBER 18, 2007

Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 Scott performs two important services with this book, one tactical and one strategic.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

OCTOBER 26, 2009

Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog Doug Kessler outlines his firm's presentation on seven ways to use Twitter for b2b marketing. It’s all about the engagement."

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. To succeed in marketing through social media, businesses of all types have to become publishers. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. At the end of each webcast, prospects are presented with another offer (such as a whitepaper download or live webinar registration) which does require them to provide contact information.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MAY 4, 2009

Following his strategy and the steps he lays out in this post, "one can cut past the boilerplate emails and link requests, and build not only a business relationship with a publisher, but also a long term friendship." SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

SEPTEMBER 10, 2008

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

APRIL 10, 2009

Search optimizing your website has become an essential part of doing business. Smart business people know that SEO is increasingly critical to the success of their businesses. But most such people aren't SEO experts; they're experts at pizza or plumbing or building gadgets or selling insurance or whatever their business is.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

NOVEMBER 24, 2008

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

SEPTEMBER 8, 2009

The problem is that any business area or profession that experiences unusual growth (think ad-supported "free" online services in 1999, or real estate from 2002-2008) inevitably attracts, along with some very bright people committed to their new craft, a less savory crowd of opportunistic, incompetent or even unscrupulous entrants as well.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

JUNE 29, 2009

This will have profound implications for many areas of life: family structure, politics, business, you name it. philosophy, natural law, economics) as well as the knowledge of the present. The most profound, however, will likely be in education. Their brains work differently, not just from their parents' but also from their teachers.'

Television marketing 20

Television marketing Tagging Education Youtube 20

WebMarketCentral

JANUARY 16, 2008

present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. They give you the opportunity to start, or join, conversations that can ultimately be beneficial to your business, if managed properly.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. These needn't be dense prose, just bullet points.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

SEPTEMBER 26, 2007

ON24 provides a hosted platform to help B2B marketers and other business professionals produce webcasts, podcasts and rich media presentations for prospects, customers, employees, analysts and investors. Before that, I was responsible for business development for Wireless Networks at AT&T.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

NOVEMBER 9, 2009

Perhaps "kill" is too strong a word, but the changing content landscape and plethora of publishing options certainly present significant challenges for trade publications and are forcing changes to their business model.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20