Biznology

AUGUST 23, 2012

Some of you might be scandalized to here me urge you to turn marketing into PR. Digital marketing also forces you to confront a reality that PR people live with every day, but traditional marketers rarely do. Which is why you need to embrace a PR point of view in your messaging. Photo credit: Wikipedia.

PR 80

PR Paid Search Agency Public Relations Wikipedia 80

Biznology

APRIL 9, 2012

What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? PR, marketing, and journalism are converging. PR pros can manage the discussion and steer it in the right direction. Ask Sergey or Mark.

PR 80

PR Tips Public Relations Work Management 80

Biznology

MARCH 23, 2021

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. Small businesses are always looking for ways to improve efficiency and increase revenue streams at the lowest possible cost; thus, their ability to adapt quickly is imperative for survival.

Small Business Marketing 104

Small Business Marketing Trends Business Ad Exchange 104

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

MARCH 14, 2018

Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business. Starting a business is a lot of work.

Business 164

Business Opt-in Paid Search Agency Social Marketing 164

Biznology

AUGUST 7, 2017

In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Exponential competitors change business models, products, services, and customer connectivity until they find innovations that scale. Lesson for leaders.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones. Anything New.

Press 178

Press Marketing Management Brand Identity Branding 178

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

AUGUST 17, 2015

Links are a primary signal in Google’s algorithm, and because enterprise businesses operate in hyper-competitive environments, they need sustained link acquisition. For big businesses, these connections can be invaluable, as they open the door to many more marketing opportunities. Endorsement. Brand advocates. New advertising avenues.

Business 80

Business Link Building Acquisitions Paid Search Agency 80

Biznology

AUGUST 7, 2018

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. If you make them part of “doing business,” these awesome peeps don’t need to hide out away from you for that 8-12 hours-a-day you’re at the office.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

DECEMBER 26, 2014

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! This post is designed to share some simple and effective tips for customer satisfaction, so you can generate more return business: Go the Extra Mile. Use these negative reviews as an opportunity for good PR.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. Businesses and organisations looking to reach people online inevitably will need to turn to social media in order to be where the people are and capitalize on getting in front of your target audience. Like this post?

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

SEPTEMBER 7, 2017

If you are a business in the technology, social media, marketing, or sales space, Slack communities might be just the replacement for LinkedIn groups you are searching for. The post Should businesses use LinkedIn groups or Slack for prospecting? What do you think? Have you ever considered building a custom community on Slack?

Linkedin 141

Linkedin Business Communities Social Media 141

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JANUARY 19, 2018

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JANUARY 9, 2014

Check out these 25 awesome outreach tools for your smash business strategy. Traditional PR just isn’t as effective as it used to be. Designed especially for agencies and PR Pros, InkyBee is a product for managing your influencer outreach and communications – with the added benefit of visually rich, easy-to-consume reporting.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

JUNE 16, 2020

Bon Appetit Magazine posted their support for BLM including tips for how to support Black-owned business, and then ended up having to fire senior leaders as their bad behaviour in regards to race was brought to light. — Death Star PR (@DeathStarPR) June 12, 2020. We are LISTENING!

Act-On 190

Act-On PR Communities Education 190

Biznology

SEPTEMBER 23, 2013

Here are 9 brands who, when they make mistakes, showed being vulnerability was good for business. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. Social Media Marketing Business crisis management social media social media marketing' See for yourself.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

JUNE 13, 2017

A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget. Don’t (or Do) Compare My PR Campaign to Google Ads. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

MARCH 13, 2017

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. A study conducted a couple of years back found that just over a quarter of businesses used Instagram to generate leads. Images which demonstrate benefit. Like this post? Sign up for our emails here.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Biznology

MAY 11, 2020

You can look at any number of major brands currently experiencing painful PR moments and see that they were raking in the cash even back when they were darlings of the public. B Corporations, mission-driven businesses, conscious capitalism, triple-bottom lines, CSR … there are a lot of concepts floating around on this topic.

Fulfillment 104

Fulfillment PR Paid Search Agency Marketing 104

Biznology

JANUARY 20, 2020

To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. If your goal is to first launch a local business and one day take your venture into international waters, then you need to ensure a steady influx of cash to fuel all of your crucial processes.

Startups 129

Startups Effectiveness Allocation Forecasting 129

Biznology

SEPTEMBER 6, 2019

In addition to the PR storm following that announcement and the cataclysmic impact on the individuals who have experienced identity theft as a result of it, it also had a financial impact on Yahoo! I know, because IdeaScale has built its business around this.

Work Management 132

Work Management PR Acquisitions Act-On 132

Biznology

MARCH 4, 2021

Clearly, there is strategy involved but, for me, it’s also about opening the aperture and seeing what is possible to resolve business problems, challenges and issues. Q: What is your favorite quote? Q: What is your favorite quote? Let go and let God. Q: What is your latest accomplishment?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Biznology

FEBRUARY 13, 2018

there was Abraham Harrison , my first digital PR agency. If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com). My first question is: why have you waited until now? My second is: why now? 2pointesocial.com).

Business 80

Business Twitter Work Management Social Media 80

Biznology

JANUARY 4, 2019

However, we grouped these two together because PR writing and email newsletters or communications all require subtle differences and nuances than regular content creation. For both PR and email you have to use a short headline or subject line to grab the audience’s attention and make the target audience open it up and engage.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

JUNE 9, 2017

Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92% of consumers read online reviews to learn more about a business before making a purchase. Tip: Be proactive if you know a wave of negative PR is on the way.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. Although the media world has been turned upside down since I last worked in journalism, PR practices have hardly changed at all. I understand that PR is a tougher job today that it was a few years ago. Time Machine.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

JUNE 11, 2015

If you’re marketing your business online, you must account for links. Public Relations (PR). For example let’s looks at a local business from my hometown Boise, Idaho. PR strategies are excellent for increasing brand exposure, spreading brand awareness, and cultivating a positive reputation for your business.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. In some way or another, we have been doing this since 2003. It is the meat and potatoes at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JUNE 7, 2016

My reports are mostly a hodge podge of data culled from Google Analytics , Moz , Google Webmaster Tools , SEMrush , Ahrefs , and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

NOVEMBER 25, 2019

On the other hand, our clients can also check our work and see how all the treasure, advertising, and resources spent doing sales, PR, advertising, and customer support results in higher ratings, more downloads, better sales, stronger conversions, more engagement, and better reviews.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186