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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. While this sounds like common sense, shockingly few organizations actually conduct business this way. Douglas Burdett, host of The Marketing Book Podcast.

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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Douglas Burdett, host of The Marketing Book Podcast. Bob was the CEO of two independent agencies and the U.S. operation of an international agency.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

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Podcast Marketing Statistics for Businesses

Spiralytics

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Corcoran, Kevin J. Petersen, and Laura K.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

It is a must-read if you are in business, sales, or advertising. Offer service – The best ways to offer service to increase sales. Good business – See how good business impacts consumer behavior. The ads all offer service, perhaps a free sample. I never ask people to buy. They sound altruistic.