Remove podcast
article thumbnail

The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. The Sale Is in the Tale reveals approaches that reach beyond business.

article thumbnail

The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

While this sounds like common sense, shockingly few organizations actually conduct business this way. Douglas Burdett, host of The Marketing Book Podcast. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. Allen Weiss and Debbie J. Whan Park, Deborah J.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Douglas Burdett, host of The Marketing Book Podcast. Bob was the CEO of two independent agencies and the U.S. operation of an international agency.

article thumbnail

The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

article thumbnail

The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

article thumbnail

Podcast Marketing Statistics for Businesses

Spiralytics

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

article thumbnail

How To Achieve Business Podcasting Success (and Pitfalls To Avoid)

Content Marketing Institute

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.

Business 112