The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

APRIL 19, 2024

They teach the popular course they created, “Sales Mindset for Entrepreneurs,” at the University of Southern California’s Marshall School of Business. Douglas Burdett, host of The Marketing Book Podcast. They met at software startup Bitium, which they helped lead to an acquisition by Google.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

The Forward Observer

JANUARY 26, 2024

In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Incorporating sustainability themes and new technologies for customer engagement is essential for businesses to remain relevant.

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

Content Marketing Institute

FEBRUARY 28, 2024

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.

Business 105

Business Marketing Strategy Marketing & Strategy Content Marketing 105

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Forward Observer

DECEMBER 1, 2023

She was named one of the “65 Most Influential Women in Business” and her field research spans 25 years, 20 nations, and thousands of buyers and sellers. Douglas Burdett, host of The Marketing Book Podcast. And, interesting fact – her husband is the heir to the Calvert Whiskey fortune!

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Corcoran, Kevin J. Petersen, and Laura K.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 12, 2024

Allyson holds an MBA from the Stanford Graduate School of Business and a BA from the University of North Carolina at Chapel Hill. Douglas Burdett, host of The Marketing Book Podcast. She’s built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit).

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 15, 2023

Christensen Explains “Jobs To Be Done” P.S. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

DECEMBER 22, 2023

About the Author Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms. And, interesting fact – Christine and the host of The Marketing Book Podcast are both married to physicians! No Spam. .:

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

JANUARY 5, 2024

Transform Your Business. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

DECEMBER 29, 2023

It is a must-read if you are in business, sales, or advertising. Good business – See how good business impacts consumer behavior. Los Angeles, California) , Jay has spent his entire career solving complex problems and fixing underperforming businesses. Hopkins shows what makes us buy and how you can make it happen.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

OCTOBER 27, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Unforgettable” by Phil Mershon appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 24, 2023

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Marketing Insider Group

JULY 15, 2021

Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. Instead, let your ears absorb some refreshing new concepts by tuning into some growth-focused podcasts. Recommended Podcasts for Marketers. This fast-paced podcast is full of wisdom. What gives?

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

The Forward Observer

NOVEMBER 10, 2023

Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

The Forward Observer

OCTOBER 20, 2023

Bruce’s go-to-market narrative model will give you the edge you are looking for in achieving your business growth goals. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)! Don’t know how to leave an iTunes review?

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Webbiquity

AUGUST 12, 2020

So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

The Forward Observer

OCTOBER 13, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. This year, the focus is on getting stuff done — developing career-changing admin skills, connecting with your customers in new ways, and using system automation to rapidly change business operations. Start listening now.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They’re all available on the most popular podcast apps and probably the lesser-known ones as well. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 106

Marketing AI Ethics Planning Paid Search Agency 106

Smashmouth Marketing

NOVEMBER 19, 2021

Green Leads CEO Mike Farrell was recently a guest on Kevin Harrington’s (from SharkTank) SharkPrenuer Podcast with co-host Seth Greene (Podcast DirectResponse Marketing Expert). On the Podcast, they covered many topics including: How Green Leads is a B2B lead and appointment generation company.-Why It was a great interview!

Features 206

Features Leads Lead Marketing Qualified Leads 206

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Content Marketing Institute

MARCH 6, 2024

You’re busy enough doing marketing. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers. You don’t have time to search for content that can help.

Newsletter 114

Newsletter Peer-to-peer Advertising Channels Video Marketing 114

Visitor Queue

SEPTEMBER 28, 2021

The world of business is constantly changing and evolving. Listening to business podcasts is a great way to stay up-to-date on industry trends. Business podcasts are free learning resources that are packed with information that can help you personally and professionally.

Business 91

Business Best Practices Traffic Trends 91

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

HG Data

JULY 31, 2023

Technology Intelligence Data-Driven Decision-Making In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, reveals how Technology Intelligence enables businesses to gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems.

Marketing Analytics Tools 98

Marketing Analytics Tools Planning Trends Marketing Strategy 98

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Podcast popularity among B2B execs mirrors that of the U.S. Big in the C-suite.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Hello $FirstName” is a great guide on how to develop organizational readiness, find appropriate personalization opportunities, procure necessary systems and develop a solid business strategy. Business email address Subscribe Processing.

Work Management 105

Work Management Viral Marketing Marketing Management Cold Calling 105

Webbiquity

FEBRUARY 28, 2022

The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there. Do you need a strategic business plan? Final Word.

Consulting 259

Consulting Business Marketing Proposals Planning 259

Biznology

JUNE 11, 2019

We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter? Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. 0:00 Intro. 1:50 The rise of practical AI. 21:05 The stack won’t save you.

Business 116

Business Customer Satisfaction Opinions Practices 116

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Newsletter 114