DivvyHQ

JUNE 28, 2021

The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content planning and content strategy is step one.

Planning 120

Planning Marketing & Strategy Content Marketing Strategy 120

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain growth? Considering these factors, where do they plan to invest to sustain growth?

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Marketing Insider Group

AUGUST 2, 2021

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals. Before we really dive in, let’s address what exactly it means to set a good business or marketing goal.

Planning 359

Planning Work Management Marketing Management Allocation 359

Martech

AUGUST 22, 2023

Up to that point, we had a balance between tactics and strategy — and that was important. It’s time to go back to strategy and let it lead tactics. Strategy, as I’ve written before, is the “why” of using email to achieve your goals. We email marketers need to get back to that strategy-first approach.

Planning 92

Planning Tactics Marketing Plans Marketing & Strategy 92

Content Standard

MARCH 21, 2022

It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.”

Planning 124

Planning Personalization Marketing & Strategy Multi-Touch Attribution 124

ANNUITAS

AUGUST 12, 2020

This week, we take it a step further as we share how the insights phase builds a foundation for the strategy phase. It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. . The Strategy Phase. The Core Elements of the Demand Marketing Plan. the waypoints.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

ClearVoice

DECEMBER 5, 2022

This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. A mistake so many businesses make is inconsistent in their visual branding or in how often they post. Your budget depends on your content strategy.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Personalizing your marketing strategies can widen and engage your audience more successfully. Next, you’ll need to plan how you will meet those goals. Guest post by Grace Murphy.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 104

Business Analysis Work Management Forecasting 104

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan).

Planning 145

Planning Marketing & Strategy Marketing Strategy Content Marketing 145

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Here are six ways revenue marketing can positively impact your business. The marketing strategy you create must be based on the problem you’re trying to solve. Image credit: Austin Distel on Unsplash. Know Your Audience.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is the focus of this episode of What’s Your Edge? Scaling a business is often compared to climbing a mountain, and for good reason. In this episode we’ll explore seven success factors for scaling, with particular emphasis on planning, preparation, technology, guides and sherpas. Why is scaling important ?

Contingency Planning 159

Contingency Planning Work Management Marketing Management Business 159

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Let’s face it, it’d be great to have the next “Apple 1984” in your marketing strategy.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Marketing Insider Group

JUNE 7, 2021

79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. Why Your Business Should Invest in Content Marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

APRIL 12, 2021

You can plan for all kinds of fancy trimmings and clever copy, but without a strong foundation, none of it will matter. On the other, you can work with companies that not only provide tools to ensure good deliverability rates, but also have people who can help you implement strategies to constantly improve it. Image source: Pexels.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Vision Edge Marketing

MAY 24, 2022

Are you feeling like me, wondering “what’s next” at the start of each business day? Today’s business leaders who want to grow their, market share, customer value, global footprint and competitive advantage need to have a strategy and plan for how to tackle and prepare for a world with more hard-to-predict events.

Contingency Planning 238

Contingency Planning Paid Search Agency Business Terms and Conditions 238

Scoop.it

JANUARY 24, 2023

To make it work, you must keep evolving your strategy and incorporate new tactics to woo your subscribers. So, how will you formulate the email strategy in 2023? Even small businesses will use GPT3 type tools to generate content for newsletters and campaigns. Let’s see actionable tips to keep up with the upcoming new trends.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Vision Edge Marketing

AUGUST 17, 2021

Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. This is true for business performance as well. If you want your business to grow, you might need to break some patterns and build new habits. In business, bad patterns impact growth.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Webbiquity

NOVEMBER 21, 2021

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Accounting Software.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. The ability to do it effectively, however, can be the pivotal factor in what makes future goals and planning successful.

Peer-to-peer 89

Peer-to-peer Business Thought Leadership Planning 89

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain data-driven growth? Help everyone in your organization develop resilience.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. His job is to deliver competitive advantage, measured in business outcomes and value delivery. Oops, I mean different planning cycles!)

Planning 106

Planning Business Work Management Word of Mouth 106

Webbiquity

JULY 7, 2021

The global pandemic has disrupted most small businesses in some way. As conditions begin to return to normal, there will be numerous lessons to take from the pandemic to ensure that businesses can survive future events. What are the key money lessons for small marketing businesses post-COVID? Contributed post. Reduce Your Debt.

Planning 260

Planning Business Paid Search Agency Small Business Marketing 260

Blue Flame Thinking

NOVEMBER 5, 2020

This translates into everything from scaling back planned campaigns to staff reductions. Closer to home, we asked our Client Services team to weigh in on the discussions they’ve been having with our clients around planning budgets for next year and beyond. How Marketing Planning Discussions Look Different in 2020.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Are you prepared to win their business? With a bit of planning and these quick tips, we hope you see great success this holiday shopping season!

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Varicent

AUGUST 31, 2023

In today's dynamic business landscape, where competition is fierce and markets change constantly, a well-crafted sales compensation strategy can be just the thing that propels your organization towards success.

Planning 52

Planning Marketing & Strategy Marketing Strategy Effectiveness 52

Search Engine Journal

JULY 6, 2021

You're creating great content, and starting an affiliate program can help boost sales and generate leads for your business. The post How to Plan an Affiliate Marketing Strategy for Content Creators appeared first on Search Engine Journal. Here's how.

Planning 124

Planning Marketing & Strategy Marketing Strategy Content 124

Vidyard

MAY 5, 2017

What about your video marketing strategy? Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Ah, if only it were that simple.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Do these challenges resonate with you?

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

Allocation 87

Allocation Marketing & Strategy Business Forecasting 87

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72