Customer Experience Matrix
FEBRUARY 24, 2009
The challenge with all these simple campaigns is the same as the challenge of telling stories at a cocktail party: you have to be sure to tell the right story to the right person at the right time. Marketo’s approach is to trigger campaigns based on specified events or list criteria.
Customer Experience Matrix
MAY 15, 2008
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But I suppose it’s not a real privacy violation. It is now being offered elsewhere.)
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