Customer Experience Matrix

JULY 23, 2015

My own contribution will be a presentation on designing your marketing stack. Here are some of the key points I’ll be making: - the stack is based on your business and marketing strategies. The picture below also highlights the importance of planning for future business, marketing, and martech developments.

Planning 120

Planning Conference Design Paid Search Agency 120

Customer Experience Matrix

AUGUST 21, 2018

There's more bad news for marketers and other business people: clients' customer data was exposed by Salesforce.com (although there’s no evidence that anything was actually leaked). Artifical intelligence training data often creates unintentional bias and there's no standard method to prevent this. Russian hackers continue to attack U.S.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

AUGUST 21, 2014

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

MARCH 18, 2018

Often this can still be quite simple, such as a change in Web site personalization (involving just one channel for both source and delivery), an event-triggered email, or a prioritized contact list for sales teams. Ultimately, this is the right approach: after all, the CDP isn’t an end in itself, it’s a tool for improving your business.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

DECEMBER 13, 2014

But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Complexity of data.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

APRIL 27, 2017

Infusionsoft has always presented combined methodical management of its own business with evangelical cheerleading for its small business clients. Propel will let Infusionsoft serve business owners who find the current product too complicated or expensive. The success of this approach is far from certain.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

JANUARY 14, 2019

Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Specifically, I was prepping for a presentation in Amsterdam, which meant I needed to present general industry trends and then see what is different in Europe. Today is one of those days.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

DECEMBER 4, 2012

In May I wrote about Demandforce , which specializes in local service businesses such as dentists and auto repair shops and had just been purchased by Intuit. Founded 14 years ago, the company has built its business serving the real estate industry, where individual agents and local agencies work in conjunction with large national franchises.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

MAY 8, 2014

Brent Adamson of the CEB presented the Challenger Sales and Marketing models, which have been around for a few years now but still impress me. Jim Lenskold of the Lenskold Group offered a detailed framework for ensuring that content marketing measurements tie to actual business objectives. Measure wisely.

Conference 120

Conference B2B B2B Sales Planning 120

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. I still do expect to see marketing automation systems move up-funnel towards acquisition.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

APRIL 12, 2011

This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. Bear in mind that company size alone doesn’t necessary predict the depth of your requirements: small businesses can run complex marketing programs, and large business programs may be simple.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 19, 2015

Small businesses constantly cite cost as a major roadblock to adoption. But first let me cover one more business issue, which is that there are two ways to get Mautic. Mautic.com runs an enhanced version of the system called AllydeMautic, provided by Allyde , a for-profit business also run by Hurley.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

MAY 24, 2016

Further reinforcing these trends is the customers’ increasing expectation for personalization. It's that when you strip away everything except what meets the customer’s present need, you lose the opportunity to communicate other messages that might serve your long term purposes. The second implication has been less discussed.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

AUGUST 8, 2015

Intent vendors won’t necessarily capture every person in market for a particular product. Similarly, retargeting ads can be used to make hard sales offers or to more gently present brand messages and name-capturing content. How complete is it? In fact, depending on the situation, they may capture just a small fraction.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. I personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

MAY 27, 2016

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion.

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. I’d be the last person to say that all marketing automation systems are the same, but it''s also true that the vast majority of systems purchased have all the functions needed to run a successful marketing program.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

AUGUST 2, 2012

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. The table below presents clients, employees, and clients-per-employee ratios. The difference is the growth in revenue per client (which, I’ll remind you again, is only my personal estimate).

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. Personally I found this anything but surprising. LinkedIn) and for business-oriented communities.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

OCTOBER 9, 2009

The authors clearly had an agenda, but the industry still needs to present its side of the story. Summary: a new survey found that most Americans oppose behavior-based Web targeting. I doubt that really had much impact on the results. Still, the answers I found most interesting have received relatively little attention.

Customer Surveys 120

Customer Surveys Privacy Paid Search Agency Emarketing 120

Customer Experience Matrix

FEBRUARY 2, 2010

I’m not saying many of them wouldn’t like to identify each person they interact with, just that this is obviously impossible in most situations. Again, this is a matter of degree: deciding which choices to present itself requires predictions about which items the customers will prefer.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 1, 2007

Personally I find those kinds of reports intrinsically fascinating, especially when they have fun charts and sliders to play with. But the real question is whether non-analysts would have the patience to work through even this sort of guided presentation. There is no reason to try to turn business users into analysts.

Tools 120

Tools Work Management Analysis Sample 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. This has more to do with the degree of personal selling (and after-sale service) than anything else. I also promised a blog post on the topic. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MAY 5, 2023

The returns on the increasing personalization are surely diminishing, and it’s unrealistic to expect company managers to pass up an opportunity to reduce headcount.) Capturing the AI’s attention isn’t an issue; presenting it with the right information is the challenge. That relates to trust, which is a topic for another day.)

Enterprise Management 177

Enterprise Management Work Management Marketing Management Copywriting 177

Customer Experience Matrix

MARCH 10, 2009

The presentations are considered confidential, so I can’t go into details. credit and other financial risk analysis are a very strong business for the company right now. I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. But I think it’s okay to share a few points that struck me.

Conference 120

Conference Work Management Analysis Sample 120

Customer Experience Matrix

JANUARY 26, 2011

The sets represent fitness for small, mid-size and large businesses, and each set contains a product fit score and vendor fit score. The idea was to simulate the type of scoring that a typical business in each category might do in its own vendor evaluation. The final result was three sets of scores for each vendor.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

MARCH 25, 2009

Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly. But as the two departments become more intertwined, this will increasingly be an anachronism that presents an obstacle to success.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Customer Experience Matrix

MAY 27, 2009

The paper, Restoring the Balance: Why Marketing Holds the Key to Effective Selling in a Changed Business World , is available for free on the Raab Guide site and will eventually show up on the Eloqua site as well. This gives prospects a generally positive feeling towards the company even if no personal relationships are created.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 30, 2014

Retailer rebates are part of the business world today and this would logically be the same thing. as devices become more important, consumers and companies will both be incented to ensure they’re always present. Who would even notice that no one has actually met this person?

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JUNE 3, 2009

Maratona spent the rest of the time on business issues such as lead scoring, process flow and content creation. This reinforces the point that most companies will need help to take advantage of the new opportunities that demand generation systems present. Todd felt the campaign flows were “as easy as Visio”.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

MAY 21, 2007

The public debate between on-premise and on-demand (hosted) software has largely been won by the on-demand side, particularly where small businesses are concerned. Small businesses are reluctant to make a change, so they’re likely to stick with their existing systems and incremental upgrades as long as possible.

Enterprise Management 120

Enterprise Management Marketing Management Software Demand 120

Customer Experience Matrix

AUGUST 4, 2022

One is adoption of no code and low code systems, which make it easier for business users to make changes without help from corporate IT teams. So welcome to the apocalypse: a chaotic present on an unstable path to an uncertain future. These changes have very specific technical implications. But the story doesn’t end there.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MARCH 11, 2008

We’ll get back to adoption rates later, although I should probably note right here that eglue has doubled its business for each of the past three years. These rules are set up by business users, taking advantage of data connections prepared in advance by technical staff. But adoption rates have been perplexingly low.

Work Management 120

Work Management Ideal Customer Profiles Marketing Management Rules 120

Customer Experience Matrix

DECEMBER 6, 2006

The phrase “customer experience” pops up more and more often in vendor promotions and other business discussions. But hype also supports the large amount of continuous effort required for new ideas to penetrate the collective consciousness of the business world.

Work Management 120

Work Management Marketing Management Marketing Budget Customer Satisfaction 120

Customer Experience Matrix

DECEMBER 14, 2009

I’m not talking about personal style, although the decibel level at any marketing conference speaks for itself. Similarly, Spredfast makes no attempt at relating social media programs to business results such as leads or revenue. I should have known that marketers talk first and listen later.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

NOVEMBER 21, 2006

They present different combinations of test elements to users, observe their behavior, and create predictive models with weights for the different categories of variables. These systems monitor visitor behavior and serve each person the content most likely to meet business objectives, such as sales or conversions.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

NOVEMBER 11, 2020

But each application needs the inventory to be presented in its own way. One reason so many different systems gather their own data inventories is that each is limited to its own type of presentation. Having a single inventory would be ideal. These attributes can then be filtered to create views tailored to a particular purpose.

Privacy 136

Privacy Paid Search Agency Companies Analysis 136