Lattice

MARCH 29, 2016

If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. Her team has taken marketing and sales to the next level by using predictive analytics to drive increase personalization and drive more focused direct marketing and traditional sales activities.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

JUNE 14, 2016

However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. Leverage business attributes and other account-level data to personalize web content for anonymous visitors.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Lattice

APRIL 27, 2016

ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business. The post Why Scaling Account-Based Marketing is So Important appeared first on Lattice Engines.

Account Based Marketing 100

Account Based Marketing ABM Forrester Marketing & Strategy 100

Lattice

DECEMBER 1, 2015

There is so much spam out there that even the best email can get lost in the mix, so I love seeing new campaigns that take advantage of other tools in the martech stack like social amplification solutions, video targeting or a personalized website. so that you can take advantage of integrations between all technologies in your stack.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

MAY 31, 2016

At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business. Because it doesn’t matter how amazing your company’s messaging and storytelling is, if you’re sending that content to the wrong person it was a wasted effort.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

MAY 13, 2016

This is true both of social media, where people provide constant transparency into what they’re doing or who they’re seeing, and in business where the proliferation of data is giving companies a crystal clear understanding of what their customers and prospects need. Have you seen shifts in your professional life as well?

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

SEPTEMBER 21, 2016

Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100