Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Thanks to the proliferation of content marketing and a rise in marketing blogs, personas are synonymous with “buyer personas.”.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

MARCH 20, 2015

Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Peter Drucker describes a vivid example of this problem in his HBR article The Theory of the Business. Personas represent not a single person, but rather a group of people.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

MARCH 10, 2016

This is business. Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. But empathy is hard to put a dollar value to. We need ROI. We need PROOF!

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

JULY 15, 2020

The struggles that businesses with low-quality customer support face boil down to one singular issue: ineffective communication. When customers engage with your brand, they expect accuracy, timeliness, transparency, multiple channel options, and personalized experiences in equal measure. Driving strategy with intelligence.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

JULY 9, 2018

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not option. In that case, what a business can control is their response to such a customer.

Act-On 156

Act-On Course Positioning Features 156

Cintell

FEBRUARY 24, 2016

Most businesses can’t meet the needs of any business size in any vertical. Kidding aside, my favorite interviews go beyond the buyer to explore a product’s impact (or potential impact) on the broader business. My favorite ways of conducting interviews with buyers are not conducting interview with your buyers at all!

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

DECEMBER 4, 2015

A real person, right? Even in our B2B world, selling to a business buyer incorporates emotional factors. Emotions matter even more than logic and reason, as personal value has 2X as much impact as business value does. Now, what comes to mind when you imagine “Jenny the Software Engineer?”

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. A buyer persona is a fictional person that represents a key segment of your audience. Interviewing your target audience in-person. How are they similar? education level.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166