B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

FEBRUARY 27, 2015

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. They said “In-person Events” were the most effective! Of course they don’t want to point out that in-person events are still most effective for B2B marketers.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Share information related to your business, but do include your opinion and your personality. It’s designed to allow people like you and me to share information that we like. Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

MAY 1, 2015

But what key qualities are the ones that result in success for your business and for you as a person? Getting results for you and your business should be your marketing consultant’s number one priority. Marketing is not a one-solution or one-specialty business. Great marketing consultants focus on client results.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? Yes they are business people. You have a great product or service. You actually have a marketing budget.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 11, 2013

It is only after the initial milestones of Know-Like-Trust are passed that a referral source will refer you business or a prospect. Do you have a mix of personal opinions and business messages? Have a physical address somewhere on your site, even if it is just a business mailing address. Do you publish valuable content?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 13, 2014

Adding the simple words “Thank You” to your business and marketing communication can go a long way. According to Dave Kerpen, author of Likeable Business , those who are grateful have less depression, envy, and grief. ” Shouldn’t gratitude be the norm in both our personal and business worlds?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 100

B2B Marketing Traction

JUNE 21, 2012

Outsourcing your marketing is not right for every business. Senior-level marketing expertise – make sure your outsource marketing person has experience to bring to the table. Marketers, business owners, what is your experience with outsourcing marketing? There are advantages and disadvantages of outsourcing.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

NOVEMBER 4, 2011

There is no business or person’s name in the email From field. for your business or you as a person. You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no subject line. Your subject line is irrelevant to me.

Personalization 100

Personalization Business Email Marketing B2B Marketing 100

B2B Marketing Traction

JANUARY 19, 2015

Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. If you are targeting busy executives, consider having both articles they can read and podcasts they can listen to. Engage an editor or newsletter support person. Some Rights Reserved.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

MARCH 20, 2015

Too many business people jump right into tactics when it comes to marketing. But this is why a lot of marketing – and a lot of businesses – fail. Next, create a marketing persona for each type of person who will buy your product. Build it and they will come! the buyer persona for each type of buyer.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

APRIL 1, 2013

I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. The three types that I identified are 1. The Myopic Marketer ; 2. The Marketing Micromanager; and 3.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. ” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

NOVEMBER 1, 2012

There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. See Erno Hannink’s blog post, Someone created a Facebook business page with my business name and it wasn’t me , to get more ideas on how to handle this.

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

FEBRUARY 22, 2012

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

JANUARY 17, 2013

Not all technologies make it, because they can’t cross the chasm between techies who adopt new technology early and business pragmatists and conservatives who need to see proof, third-party support for the technology, and lower pricing. Business owners in the early majority are called pragmatists.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

DECEMBER 6, 2012

Some businesses think that to get marketing jobs done, they need to hire a firm with staff.That comes with overhead from staff that has to be kept busy and payroll that has to be met, and often that means the firm does more selling than necessary. Find out what professional associations and business networks the consultant belongs to.

Consulting 100

Consulting Paid Search Agency Work Management Marketing Management 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 28, 2013

Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. These marketers base their decisions and actions on their personal interests – what will best serve them. Egotistic or relativistic marketers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 3, 2013

LinkedIn direct messages are often inquiries about business or jobs, so don’t ignore them. Log in to one or two groups a day and look for discussions or questions that you can comment on, whether from a personal or business perspective. Send a message thanking those you accept for the invitation.

Linkedin 100

Linkedin CAN-SPAM Email Marketing Marketing Report 100

B2B Marketing Traction

JUNE 14, 2012

Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. They go on to mention that professional service providers often equate the brand with themselves personally, because they are the deliverable.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

AUGUST 28, 2015

I love how McDonald’s replied to the ads: “…every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war,” Read more about the campaign in this AdAge article.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

MAY 11, 2012

I believe that primary market research in the form of one-on-one interviews and behavior observation yields more cost-effective results for business-to-business marketers – perhaps for business-to-consumer marketers as well. According to Dr. Robert T. What do you think?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

MAY 24, 2012

According to Lehrer, much of what we believed about marketing and business needs to be re-examined as a result. Businesses with creative workers should paint their offices blue. Make sure you encourage contrariness in your business (the opposite of what many employees are encouraged to do, which is agree with the boss).

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

FEBRUARY 23, 2015

Add value for your readers by providing business how-to’s? Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? At one time Sundays became a key day for people to check email and inboxes weren’t full since not many business sent Sunday emails.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

FEBRUARY 19, 2015

business hours, and others happen in the evening after work. If your audience includes people who have busy schedules (journalists on deadlines, C-suite executives who lead, lawyers who are in court), after hours might be the answer. This is a tough one, since popular Twitter chats can attract participants all over the world.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

APRIL 22, 2013

Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive. When a micro manager is breathing down the neck of anyone, especially a creative person, it may cause more problems than it solves.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I help businesses and organizations grow and change. No matter what the consulting assignment is, if I can provide new insight for their marketing or business and incite them to positive change, I have succeeded.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

OCTOBER 6, 2011

While from a technical standpoint it is not difficult to create a business Facebook page, businesses should have a strategy and an understanding of their customer’s behavior on social media before acting. Would they be interested in receiving news from the business on Facebook? What do their customers do on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

MAY 7, 2012

Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. So, even if you don’t plan to enter business messages on Facebook, you should consider creating a basic company, firm or organization page with your brand on it. And, it’s blank.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

OCTOBER 15, 2010

One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Not all employees at many companies are comfortable telling “the boss” what’s wrong with the business.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MARCH 13, 2012

Have companies gone out of business or acquired others? Company news and announcements – some businesses post their press releases and announcements in their blogs. Community servic e – if your business gives back to the community with employee volunteer hours, scholarships or other programs, write about it in the blog.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? These can be done by different employees in your company or by one person. The daily thought can be business-related, or it can be used to convey a philosophy your company has. Many businesses allow pets in the workplace.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 2, 2014

I know from personal experience if I land on a page and only see four paragraphs, I’m less than impressed. My personal opinion is that a post that is 1,500 is longer than I want to write and most of my readers want to read, but I definitely respect the research that has been done on this! By the way, this post has 969 words.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100