Avitage

AUGUST 8, 2017

” “Targeting and personalizing experiences requires content—lots of it, in many different forms, for many different audiences, engaging across many different channels. The genesis for this is an article by Jake Sorofman at Gartner, “The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity.”

Content 120

Content Gartner Acquisitions Custom Publishing 120

Avitage

JUNE 28, 2017

The impact and costs are high — to individual productivity, functional results and to strategic business goals. They’re also accelerating with the exponential rate of change. As Mckinsey says in the two minute video in this article: “The future waits for no one. The biggest risk, is being left behind.”

B2B 120

B2B B2B Sales Differentiation Segmentation 120

Avitage

APRIL 7, 2016

The refrain we hear today about return-on-investment for content marketing is very similar to complaints in the 90’s about lack of evidentiary ROI on investments in personal computing technologies — hardware and software. A better question would be, ‘given the microprocessor, how should I design my business?'”

Process 120

Process Content Customer Surveys ROI 120

Avitage

JUNE 8, 2014

This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. You’re being a publisher.

Google 120

Google Paid Search Agency Companies Content 120

Avitage

SEPTEMBER 16, 2014

Louis Vuitton bagsThe games are good, overly busy and, sometimes only last around an hour. The painting, which shows men in suits riding horses, is part of Lauren’s personal collection. The Ralph Lauren men’s store is often a similar multistorey affair, occupying three floors and over 10,000 square centimeter.

Personalization 120

Personalization Business 120

Avitage

MARCH 7, 2012

This is a key source of high costs and low results in every area of a business. They can be conducted in person or over the phone or web. People tend to overstate the use and importance of synchronous over asynchronous communications, in part because in-person conversations are so impactful. First, some simple definitions.

Internet Marketing 120

Internet Marketing Demand Cost Video Marketing 120

Avitage

OCTOBER 10, 2013

I suggest we think of engagement as: Sustained and helpful interaction with a target audience to create and mature relationships across the entire buyer life-cycle, in order to realize mutual personal and business outcomes. I’d love to hear your thoughts in the comments section below.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120