permission Business Related Topics 
Chris Koch
SEPTEMBER 18, 2009
These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Permission model.
Chris Koch
SEPTEMBER 18, 2009
These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Permission model.
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Chris Koch
APRIL 8, 2011
There is cultural permission to speak. Companies need to give themselves permission to engage in social media, both within marketing and in the broader culture of the company. So let’s try to define what the ground level is so we know when we’ve established the base level of organizational social media skills.
Chris Koch
MAY 21, 2010
Facebook has built its business model around gathering as much personal information about us as possible. See, what I think Twitter understands that Facebook and LinkedIn and all of the other permission-based networks don’t is that the key is in the interaction, not in the information. Viral vs. permission-based.
Chris Koch
NOVEMBER 5, 2010
The agency must go through the guard dogs to get permission for the subject matter experts to speak, then they must get the attention of the busy interviewee, then they must coordinate with the busy executive and the external parties to make it all come together. What do you think? Tweet This Post.
Chris Koch
OCTOBER 12, 2009
We all like to share relevant, credible content through social media, and until now, most of that content has come through traditional media sources—mostly print publications that are pretending to have a viable business model online. Our traditional business model for media is imploding. The destructive side of revolutions.
Chris Koch
SEPTEMBER 11, 2009
Of course, devising those incentives, putting them in place, and driving the cultural change necessary to make them stick is a maddeningly complex process that helps keep consultants and academics in business. Here’s how: Get permission. Information. This is the one that’s actually within marketers’ control.
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