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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Here are four adjustments they can make to accommodate remote workers and remain competitive in this new era of business. Image credit: Helena Lopes on Unsplash.

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Grow Your Traffic Organically: Introducing Google Business Profiles

Buffer

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. 👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Publishing regularly on your Google Business Profile.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.

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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

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Survey: Organizations Continue to Boost Investments in Digital Marketing

KoMarketing Associates

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Some organizations are turning to automation to continue benefiting from digital marketing, but previous research indicates that it will not come without obstacles.

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The Power of Conversation Intelligence

Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Conversation Intelligence defined and how it impacts your business. Who in the Revenue organization benefits from Conversation Intelligence. Generally curious about the CI space?

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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12 Plays to Kickstart Your Recruitment Process

Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic.

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Join us on May 25 to learn how you can drive actual results through social media using our easy-to-follow, 3-Step B2B Social Media Process and take your business and career to the next level. Keys to executing organic and paid tactics that create demand and grow pipeline.