Everything Technology Marketing

DECEMBER 11, 2013

First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. While these will differ from organization to organization, some common approaches include: ? This individual is responsible for keeping the process rooted in the path and realities of the firm.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

JUNE 12, 2010

New technologies and marketing automation are just one expression and a driver of this change, but it goes much deeper, affecting the way we organize marketing, engage with customers, find new business opportunities, and deliver value to the stakeholders inside and outside our organizations.

B2B Marketing 100

B2B Marketing Planning B2B Marketing 100

Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” As the CEO, you most likely expect your marketing organization to allocate its marketing dollars, people and time toward your most profitable channels and your most profitable customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

DECEMBER 8, 2009

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). How are you managing marketing in your organization?

Planning 100

Planning Budget Programs Marketing Management Paid Search Agency 100

Everything Technology Marketing

OCTOBER 10, 2010

Understand what is driving demand and what distinct pockets of demand can be profitably served by your organization. For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? Regulatory drivers?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

APRIL 14, 2010

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

AUGUST 22, 2010

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven engineering and development, sales, marketing, and operations. How do you approach segmentation in your organization?

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100