Optinmonster

APRIL 17, 2023

That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line. But you don’t want to give away everything because otherwise they’ll just read the subject line without opening the message.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Strengthen your business and stay in contact with your clients by upping your email game. For instance, you know your client recently started a new business. It should catch people’s attention and give them a reason to open your emails.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Get an email service provider with a deliverability team. Not all email service providers work the same. Image source: Pexels.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Event Services: 35%.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Hubspot

JULY 12, 2019

I felt like a salesperson with this perfect prospect, but I couldn't find the words to convey how I could change this person's business. Ask yourself which of the following goals is most aligned with your own: Promote a new product or service. Open Rate: 44.3%. Reply Rate: 33.3%. Open Rate: 61.8%.

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

ClickDimensions

JANUARY 17, 2023

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. Customers feel respected, seen and trust a business more when they receive a personalized text message, which builds your relationship and overall customer loyalty. .

SMS 98

SMS Service Terms and Conditions Open Rate 98

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. While it is essential to take a break, leaving the customers altogether is not what any business would want.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

SendX

MAY 6, 2021

They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. As simple as it sounds, without leads, you don’t have customers, which means you don’t have a viable business. At least not for long.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. These tools allow you to reach more subscribers and achieve higher open and click rates. What Is a Bulk Email Service?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. 81% of small businesses depend on email marketing as their main customer acquisition channel.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

SendX

FEBRUARY 21, 2020

So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business? However, wanting to leverage B2B emails and knowing how to do it are two completely different things.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Hubspot

MAY 26, 2021

If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. That's where a bulk email service can come in. Discover the key features you should find in a bulk email service and the top providers in the market. Reasons to Send Bulk Emails.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Talk about opportunity lost! Know Your Audience.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

SendX

NOVEMBER 8, 2019

After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. By business size d. I know I don’t.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

SendX

NOVEMBER 10, 2020

Source: Oberlo So, it’s safe to say that email marketing is alive and well and is still one of your best bets for business growth. And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Webbiquity

APRIL 23, 2024

Your ESP (email service provider) is the most obvious expense, and it is simple to calculate. Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji.

ROI 143

ROI Email Marketing B2B Marketing Marketing Automation Services 143

Zoominfo

MAY 20, 2021

These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. First, they typically stop opening your emails, which signals that it’s time to attempt to re-engage them.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Safe to say you have a tough crowd… So those few characters matter – a lot!

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

MARCH 6, 2024

Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time. Are you in business to get more opens and clicks? This is why we use the open-reach to better gauge audience interest over time.

Click Rate 101

Click Rate Budget Programs Case Studies Open Rate 101

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. However, personalizing at scale can be a daunting task for any business. However, personalizing at scale can be a daunting task for any business.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Hubspot

JULY 7, 2020

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. What's worked, and what hasn't?

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 99

Work Management Marketing Automation Services Marketing Management Deliverability 99

Launch Marketing

MARCH 9, 2022

According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. When slicing this data into various industries, there are differences, but most hover around the 21% rate. For example, the Advertising & Marketing industry open rate is 20.5% We can help!

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133