Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Busy executives want the bottom line. CAST Your Net: A is for Assets.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

FEBRUARY 2, 2011

To make money online , you need systems and software helpers. It just depends on your business goals. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Related posts: Your Business and the Web: Getting Better? Subscribe to the comments for this post?

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

JULY 8, 2010

Web marketing is crowded: Ten years ago there weren’t as many businesses in your field competing for readers’ attention online. Web marketing is confusing: There are so many ways to publish content online, it’s hard to know what to do first and most. Your Business and the Web: Getting Better?

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Online Reputation?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JULY 20, 2010

In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! Don’t let anybody tell you online income products are “passive.&#. She brands herself as “your multiple income streams business coach.&#

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m How do I get them to know me , like me, and trust me to do business with? How do I get clients ?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

FEBRUARY 26, 2016

If I Googled your business name, what would I find? Are you easy to get found online? And don’t forget the power of getting found online through articles directories. What happens when you Google your business name? Are you getting found online? in a search return. So what can you do?

Google 100

Google Business SEO Keywords 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Here’s my quick and easy end-of-year check up for your business. Do you need to be seen online? What about you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures. Business blogs can be tricky creatures.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of business blogs written by smart professionals who haven’t been posted since last summer. You interested?

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. No matter what business or field you’re in, you can do this research.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

AUGUST 21, 2014

How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? You can too.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

AUGUST 7, 2013

Want to make money with your business blog ? Your business blog can use these sponsored posts to provide a valuable service to your readers. Here are some pros and cons when it comes to having sponsored blog posts on your business blog –. She specializes on the topic of small business tips and resources. Pros: Money!

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. In order to get the online results you deserve (leads: phones calls, emails, sales!) For small businesses, it’s often the owner or an employee who takes charge of producing and updating the website and blog content.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I guess the problem is this: blogging for your business is the best darn way to market on the planet. Blogging for Business: Persistence Pays.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” Your business website should have the number of pages that is right for you.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But these are only a few among the vast resources available online.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. Let me know what you think about all this, and about how your readers find you online.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. But you can’t reach that point if you’re not reading other great business blogs.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

NOVEMBER 3, 2010

First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

DECEMBER 12, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Businesses of all types use their blogs to keep customers and clients in the know.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JULY 31, 2013

The point is, a business blog is de riguer on the Web. A business blog is still the best darned marketing tool on the planet ! Several years ago, two respectable leadership coaches approached me with the problem of getting themselves known online. We provide research-rich content that forms the backbone of the article.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. A blog is your platform for establishing your business as trustworthy.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

JUNE 29, 2010

How has your business been affected by the Web? Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. “I’ve got a local business, I use Yellow Pages.&#. There are those who started a blog because they heard that would bring in business.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. The nature of online interaction tends to favor negative responses. She specializes on the topic of small business tips and resources.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

APRIL 19, 2011

I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. Here’s something every busy professional should be doing on their web and blog pages: Write your back story , the story of who you are and why you do what you do. One of my clients is a successful business coach.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

FEBRUARY 29, 2012

Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world. Related posts: Social Networking for Business: What’s Right for Yours? Mastermind Groups: How to use them to grow your business.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients. Swapping guest blog posts with another business also infuses new life into a blog. But what exactly does “fresh” content entail?

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

APRIL 27, 2016

Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). A ssets (free). S ocial Media.

Business Blogging 100

Business Blogging Analytics Lead Ranking Lead Scoring 100

Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Readers are pressed for time.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

SEPTEMBER 8, 2011

I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog , or even start a business blog. My Content for Coaches business: ContentforCoachesandConsultants.com . Blog Content: Are you personal… or all business? 3 Key Content Pieces for Starting an Online Business.

Business Blogging 100

Business Blogging Business Twitter Course 100