Customer Experience Matrix
MARCH 22, 2010
In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.
Customer Experience Matrix
NOVEMBER 21, 2014
The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. On the other hand, resolving that sort of ambiguity is what keeps me in business. Sailthru is a good example.
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Customer Experience Matrix
MARCH 6, 2016
I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. Whether it’s realistic is another question.
Customer Experience Matrix
AUGUST 31, 2017
That’s especially important to AgilOne since most of its clients are retailers whose business can spike sharply on days like Black Friday. Personalization has been enhanced and the system exposes message-related data elements including product recommendations and the last products browsed, purchased, and abandoned.
Customer Experience Matrix
OCTOBER 14, 2014
The only thing that’s certain is a CDP will create a multi-source database of customer information. None of those are required for a CDP to fulfill its core purpose of giving marketers a unified customer database to support coordinated customer treatments across channels. Scheduling supports one-time and repeated execution.
Customer Experience Matrix
DECEMBER 3, 2008
While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). The only common feature that’s missing in Pardot is rule-based branching within multi-step programs.
Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures.
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