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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. What does this mean for your business? Here’s how.

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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Read on to discover more about how optimizing these aspects can revolutionize business dynamics, opening new possibilities for growth.

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How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness. Merchandise that stands the test of time. Like this post?

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Clearly AI product recommendations can help brands win more this holiday season to grow their business and build customer loyalty long-term.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. A key event is an event that you mark as important to your business. That’s why Google added the Business Objectives collection to GA4 in June 2023. Make a purchase.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. He was previously Manager of Predictive Modeling Analysis (Merchandising) at AutoZone. Follow Sene on Twitter.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Thought Leadership Programs Must be Accountable for Business Outcomes. Application — How should the content be applied to drive tangible business outcomes? Merchandising Strategy Precedes Content Development. Thought Leadership is one of the most widely used terms in B2B marketing.