medium Business Related Topics 
B2B Memes
OCTOBER 9, 2012
The point of the phrase is not about which medium is better. It’s about which medium people use. And that medium is sometimes print, sometimes web, sometimes social, sometimes mobile, sometimes video, sometimes audio. Print sucks!”. To my mind, that’s not what digital first means. That, of course is easier said than done.
B2B Memes
OCTOBER 9, 2012
The point of the phrase is not about which medium is better. It’s about which medium people use. And that medium is sometimes print, sometimes web, sometimes social, sometimes mobile, sometimes video, sometimes audio. Print sucks!”. To my mind, that’s not what digital first means. That, of course is easier said than done.
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B2B Memes
JUNE 2, 2010
The only exception he admits is any journalist who plans to quit the business before 2020. The benefit of learning some programming is in understanding the medium you’re working in, and in being able to converse with and, more importantly, influence the technical staff that manage it. Personally, I don’t need convincing.
B2B Memes
JULY 3, 2012
In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. It does business enabled by digital channels. By their standards, only nine of the Fortune 500 corporations are highly digital.
B2B Memes
NOVEMBER 9, 2011
Our traditional mass-market culture and ways of doing business are built around serving the mass, the normal. You might not hit your goals, but you’ll be giving yourself an excellent chance of mastering your new medium. Or, like me this month , you might set yourself a goal of writing one post a day in a set period of time.
B2B Memes
OCTOBER 28, 2011
There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. So in essence, you’re asking people who subscribe to print publications and who are more familiar with print than any other medium, which media they prefer.
B2B Memes
JUNE 21, 2010
As reported by Gordon, Smith said that even as direct revenue from print is declining, the medium is becoming more valuable. Gordon went on to observe that “today, publishers of all kinds are using the presence they have in their markets to start related businesses.” That is to say, publishers are becoming content marketers.
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