B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The shift to online media is not an extrapolation of the past but a sharp break with it. The ASBPE/Medill study, announced February 26 , found that editors feel unprepared and undertrained for working in new media.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

MARCH 12, 2010

Though it may sound like heresy to some to suggest it, Demand Media offers them a model for doing so. In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works.

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B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Great question.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. Digital is first, but not necessarily foremost.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. Digital is first, but not necessarily foremost.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For that reason, I’m including a profile of him my forthcoming ebook, the New-Media Survival Guide: For Journalists and Other Print-Era Refugees.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. It does business enabled by digital channels. By their standards, only nine of the Fortune 500 corporations are highly digital.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? In a speech last June , he argued that editors should get involved in all sides of a business, even if that meant selling advertising. Is it really so difficult to honor editorial ethics and pursue business interests at the same time?

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

JUNE 18, 2012

I think most rational people would agree with him that many Huffington Post or Business Insider stories are really just rewrites. Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it. Perhaps not so clear is how to add value. But short of that extreme, there’s plenty of disagreement.

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Curation Aggregators Act-On Guidelines 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday. FORBES certainly has a voice.

Advertorials 100

Advertorials Content Marketing Disintermediation Advertising Agencies 100

B2B Memes

JULY 4, 2012

Journatic screwed up because the company wanted to have it both ways: to embrace new-media principles while trying to disguise them. Such sentimentality only gets in the way of achieving the full potential of new media. The Journatic screw-up was not a failure of new media, but a failure of nerve.

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Paper Automation Design Media 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Thinking about B2B media from this perspective has been an interesting exercise. Related posts: Three New-Media Lessons from Gary Vaynerchuk. Gideon Lichfield.

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Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Thinking about B2B media from this perspective has been an interesting exercise. Related posts: Three New-Media Lessons from Gary Vaynerchuk. Gideon Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. I’m sure it’s true.

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Buzz Custom Publishing Comparison Newsletter 100

B2B Memes

MAY 13, 2010

What makes this meaningful is the fact that IDG is in essence recognizing the irrelevance of its own media vehicles, at least for some of its potential advertisers. Tags: Content Marketing New-Media Models corporate journalism IDG publishing models. It’s a big step beyond traditional custom publishing, which is nothing new for IDG.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

MARCH 22, 2010

I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t overwhelm better material. In other words, it’s pretty much business as usual for Google.

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SEO Google High Quality Lead Tagging 100

B2B Memes

APRIL 20, 2010

The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. But in practice, are businesses ready to adopt the practice of journalism so rigorously? Tags: Content Marketing Ethics corporate journalism new media objectivity. What adds heft to this view is its basis in experience.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

JULY 15, 2011

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. But they might just save your business. Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it.

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Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

SEPTEMBER 1, 2010

The site does a reasonably good job of categorizing the Twittered recommendations into content-based buckets (technology, education, arts & entertainment, business) and types of media (video, stories). Tags: Technology The Future of Print content digital magazines new media reading Twitter.

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RSS Twitter Paid Search Agency Tagging 100

B2B Memes

DECEMBER 16, 2010

But if that’s the case, they aren’t ready for marketing in the social media world either. Asking tough questions is the journalistic equivalent of due diligence in business. In the old days of mass media and mass marketing, tough questions could be avoided. By tough , I don’t mean adversarial or unfriendly.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

DECEMBER 8, 2010

Of course, daddy figures have a downside: if you want complete control, you probably shouldn’t do business with them. So should publishers turn their back on the iPad? Or should they simply accept Apple’s conditions? Not necessarily.

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Pricing Price Course Media 100

B2B Memes

APRIL 2, 2010

He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it. Saunders draws a distinction between consumer and business networking. And it’s the same answer to pretty much all questions in business publishing. (No, But he omits the bigger point.

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Conversion B2B Social Networks Communities 100

B2B Memes

AUGUST 31, 2010

Every so often, a personal enthusiasm turns out to shed enough light on a business topic to explore at length, as Brian Halligan and David Meerman Scott have done in their new book, Marketing Lessons from the Grateful Dead. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B.

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Blogger Personalization B2B Comparison 100

B2B Memes

JUNE 21, 2010

The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way). Gordon went on to observe that “today, publishers of all kinds are using the presence they have in their markets to start related businesses.” That is to say, publishers are becoming content marketers.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

OCTOBER 4, 2010

In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., His example is News International , which hopes to enhance its traditional publishing business with “a stronger commercial relationship with readers.”.

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Trends Advertorials Branding Brand Identity 100

B2B Memes

JULY 18, 2011

Though its default design is overly busy for my taste, its many options allow CSS wizards to transform it dramatically. The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. Before yesterday, this blog used the Atahualpa WordPress theme.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

JANUARY 31, 2012

Now that I’ve mostly finished my first self-published book, the New-Media Survival Guide (only the print edition remains to be done), I’ve had time to identify a few initial lessons from the experience. Some of what I learned I knew already, some surprised me. I’ll have more to share later, but here are my first 5 lessons.

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Amazon Urgency Marketing Paper Distribution 100

B2B Memes

JULY 20, 2011

What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion. As long as people have the passion for books and the reading experience that I encountered in that Borders manager, the book business may evolve, but it will not fail.

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Impressions Communities Resources Personalization 100

B2B Memes

JUNE 13, 2011

Too many executives accept this distinction as the smart way to protect their business. It’s time for them to throw their reluctance aside and, as the key profit generators, get more involved in the business of publishing. Sales is a profit center , editorial is a cost center. In fact, it is a recipe for publishing’s demise.

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Advertisements Advertising B2B Sales Cost 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Business models is, sadly, the obvious one.

CMS Development 100

CMS Development Lead Ranking Peer-to-peer Press 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it.

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Twitter B2B Curation Ethics 100