Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? And how do you measure its effectiveness? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. Challenges of Content Marketing Measurement.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. This is followed by measuring and proving return-on-investment (40%), delivering quality leads (37%), and producing quality content (36%).­

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. It’s become a prerequisite for business success. But what’s all the fuss about measuring customer experience? Cx is all-encompassing, from the first interaction through to after-sales.

Business 52

Business Customer Satisfaction Word of Mouth Lead Ranking 52

Vision Edge Marketing

MARCH 23, 2021

Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. Select the right measures. Integrate these measures to report on performance using scorecards and dashboards. Competitiveness.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. There’s no question that SEO delivers a return on investment.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Seismic

JUNE 6, 2023

Customer service training is important for new hires and veteran agents. They both recently started customer service jobs at large, fast-paced companies. In this post, we’ll explain how organizations can implement training and coaching programs, as well as measure their impact on business objectives.

Training 52

Training Work Management Service Customer Satisfaction 52

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Customer Experience Matrix

SEPTEMBER 18, 2023

But both measures fell in the current survey. Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. This may be another cost-saving measure or it may reflect the growing importance attached to customer data (and martech in general) throughout the enterprise.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. Business email address Subscribe Processing. Get MarTech!

API 100

API Analytics Google Marketing Analytics Tools 100

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Training 105

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. However, to effectively measure the effectiveness of out-of-home advertising, you need to know how they can be used.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Marketing Insider Group

JULY 7, 2020

Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account. Identify metrics that matter.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

ClearVoice

APRIL 17, 2024

Additionally, as a bonus, we’ll offer an insider look at how we manage our collaborative content at ClearVoice, setting you up to effectively measure the high-quality collaborative content you’re producing (or planning to). Sixty-eight percent of B2B businesses struggle with lead generation.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Join us today ! Brian Reid Score: 68.81

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Televerde

SEPTEMBER 27, 2021

That may or may not be accurate, but customers certainly recognize and respond negatively to poor customer service. . Quality customer service drives sales growth , yet remains frustratingly difficult to define, measure, and react to. NPS offers a tried-and-true measure of a customer’s loyalty. Net Promoter Score (NPS).

Service 59

Service Customer Satisfaction Lead Ranking Lead Scoring 59

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. Is it fully aligned with your strategy and your business goals? A document that outlines the steps and strategies their business is going to take to achieve its goals and objectives. And does having one make a difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Vision Edge Marketing

FEBRUARY 25, 2020

We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same page about what is meant by Upstream Marketing. He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services. Let’s delve deeper into the measures and metrics.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 118

Outreach Email Marketing Optimization Lead Ranking 118

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management? Get the free report What is asset service management?

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Marketing Insider Group

AUGUST 2, 2021

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Brands can benefit from focusing on objective measures and factors they can control. Setting Effective Business and Marketing Goals. Image Source.

Planning 359

Planning Work Management Marketing Management Allocation 359

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. His job is to deliver competitive advantage, measured in business outcomes and value delivery.

Planning 106

Planning Business Work Management Word of Mouth 106

Vision Edge Marketing

APRIL 9, 2024

we’ll examine customer success’s link to customer-centricity and reveal the 4 pivotal board roles in guiding leadership to master this business model. It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. Today’s B2B buyer expectations have significantly changed.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Every business can benefit from customer feedback—but how can your business listen to your customers’ voices and turn that feedback into the benefits described above? We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Vision Edge Marketing

FEBRUARY 13, 2024

When we’ve been asked how advantageous excellence and operational excellence differ, we compare them in terms of focus, principles, goals and measures. Business Iteration Then and Now To iterate is to do something repeatedly. Our world changes so rapidly, that rapid iteration is essential to business success.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Ranking 229

Marketing Insider Group

JULY 22, 2020

Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. The only way to actually ensure that your business’s efforts in relation to ABM are successful is to closely monitor the most important metrics that signal progress. 30% boost in revenue. 66% increased the number of leads generated.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Marketing Insider Group

OCTOBER 30, 2019

By optimizing this value, brands have the opportunity to improve business performance. Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

Work Management 119

Work Management Autoresponders Automation Service 119

Lead Forensics

DECEMBER 13, 2023

At its core, Marketing Software ROI is a calculation that measures the value gained from your investment in marketing technology. A Tale of Transformation: The Before and After of ROI Measurement Consider ‘Company A,’ which invested in marketing software without a clear understanding of its ROI.

Work Management 52

Work Management Marketing Management ROI Software 52

Adobe Experience Cloud Blog

OCTOBER 27, 2020

No business wants unhappy customers. Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.) . Is it, in fact, even possible to measure happiness? . Stop measuring the wrong things.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

Oktopost

JANUARY 31, 2024

Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

Because your perceived investment & time to results is small when creating a website, you’re often jerked back and forth in ways no other part of the business would be. The process is based on measuring and comparing the performance of one version versus another. Preparing to measure. Preparing to Measure. Going Live.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134