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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. Think terms like “Authenticity” and “Storytelling.” But here are my main observations from the week.

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Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing

Adobe Experience Cloud Blog

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. The Art of Storytelling. Great storytelling goes beyond the data to build a bond with a customer.

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6 Marketing Skills in the New Decade | How to Stay Relevant

Adobe Experience Cloud Blog

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill.

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How Virtual Reality Can Help Your Business

Adobe Experience Cloud Blog

Storytelling as Strategy. There are several examples of integrating virtual reality into storytelling. You don’t have to be a giant furniture chain, a pop singer, or a large newspaper to use VR to help your business though. VR can help your business in manifold ways. How have you seen VR and AR used successfully?

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

WordPress is my foundational platform for storytelling. Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help. Eliana Vuijsje, Marketing Director at Adaptive Shield.

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Call for Submissions: The All-New Video in Business Awards

Vidyard

Announcing the Video in Business Awards! The Video in Business Awards are for all you revenue marketers and salespeople who are using video strategically through the customer lifecycle and measuring it. In the marketing category, we’re looking for trailblazers, storytellers, and visionaries.

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Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling

Adobe Experience Cloud Blog

But good storytelling engages your customers and can make your messages far more memorable and thus far more effective. Storytelling Makes A Difference. How does storytelling make a difference? To apply storytelling techniques, start looking at the stories that you already tell your customers. And how is your delivery?