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Customers at our Core: Strong Value & Momentum from Allocadia Connect

Allocadia

Anna’s team created a full-loop system by connecting Allocadia to Workfront to Marketo to Salesforce to Bizible. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.” – Neenu Sharma, VP Marketing Operations & Analytics, GE Digital.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

This information can be used to find similar lines of business to those that a particular B2B enterprise already performs. KickFire integrates with the modern leaders in the field of technology such as Google Marketing Platform, Adobe, LiveRamp, Marketo & many more. .

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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So what can be done about it? So what can be done about it?

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B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What business challenges did you face when you joined ShipServ two years ago? It's a volume business, operating on a daily sales cycle.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.