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Marketo’s September 2023 releases: A manager’s guide

Martech

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Keep reading for the details. Why we care.

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Marketo’s October 2023 releases: A manager’s guide

Martech

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. View the complete set of October 2023 Marketo Release Notes.

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Marketo’s July releases: A manager’s guide

Martech

Marketo released a native function for creating visualizations of Smart Campaigns. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. Creating visualizations of campaign flows is now native to Marketo. Why we care. Get MarTech! In your inbox.

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AI-powered martech releases and news: March 28

Martech

And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing. Business email address Subscribe Processing.

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Marketo’s March releases: A manager’s guide

Martech

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Leverage inferred attributes in operational programs Many businesses rely on inferred attributes to identify when GDPR or CCPA compliance is required. In addition, users will be able to better gauge the ROI of Dynamic Chat to their business.

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Marketo’s March ‘22 Release, Let’s Chat

Martech

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. In our recent 2022 study of Marketo users, 49.2% Chat in the Hat.

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First Look at New Marketo Release

Customer Experience Matrix

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. Marketo’s approach is to trigger campaigns based on specified events or list criteria.

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