Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Adobe Experience Cloud Blog

JUNE 29, 2018

Prospecting is difficult. In fact, one study revealed that 40% of salespeople said prospecting is the most challenging part of the sales process. Many sellers don’t have the right mindset around prospecting. Many sellers don’t have the right mindset around prospecting. There’s no denying it. Why is it so hard?

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

ViewPoint

OCTOBER 24, 2017

It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. Note this quote from Marketo.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. Let’s dig in to these new and advanced features. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. According to Vidyard’s 2019 Video in Business Benchmark Report , large enterprise organizations created, on average, more than 500 videos each last year.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Adobe Experience Cloud Blog

NOVEMBER 15, 2018

It’s hard to pinpoint an exact number of small businesses because the number is forever changing, but there are over 28 million small businesses in the United States alone. Imagine that you’re comparing three similar products from three businesses. People are busy. Give Them Amazing Offers.

Marketing Websites 133

Marketing Websites Mobile Marketing Thought Leadership Contact Marketing 133

Conversica

MARCH 19, 2019

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

Marketo 40

Marketo Advertising Agencies Marketing Automation Services Marketing Management 40

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

The Point

JUNE 14, 2011

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Quite apart from the merits of their technology, Marketo does indeed have a reputation for (to borrow a time-worn phrase): eating their own dog food.

Marketo 100

Marketo Email Campaigns Campaigns Advertising Agencies 100

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

It’s a crucial outlook on leadership in modern business, especially for those who are looking to improve customer experiences, digitize business processes, and create better internal alignment. . Director, Global Enterprise Marketing at Adobe, and why these qualities are crucial for modern business.

B2B Thought Leadership 168

B2B Thought Leadership Thought Leadership Business Customer Satisfaction 168

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. You can also see if a prospect has watched the video in HubSpot's tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Adobe Experience Cloud Blog

JUNE 23, 2016

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Identify Your Best Customers to Find Your Best Prospects.

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. When it comes to B2B companies, the story isn’t any different.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. And while not all applications are sales related, business use of AI grew 97.7%

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketing teams are putting more focus on incorporating video into their marketing mix to better engage with prospects and connect on a more personal level.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

KoMarketing Associates

JANUARY 19, 2022

Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help. From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Lead grading shows how closely leads match Sales’ ideal prospect. Were you at the Marketo Summit? Where was I, you ask? Get Personal.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Adobe Experience Cloud Blog

JANUARY 23, 2020

Any business that experiences growth at home, looks further afield to expand their success. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into. Apple shows its value to China.

Planning 152

Planning Business Work Management Marketing Management 152

Leadspace

MAY 9, 2016

When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation? Do we send to both customers and prospects? What is their predictive score?

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Adobe Experience Cloud Blog

JANUARY 19, 2017

Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more).

Marketing Automation Services 48

Marketing Automation Services Budget Programs Tools Tips 48

Adobe Experience Cloud Blog

OCTOBER 10, 2018

When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. An agency that positions itself as say, the go-to provider for pharma medicines that target menopausal women limits its prospects to a small range. Marketers want all the business they can handle.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 131

Biznology

NOVEMBER 2, 2020

Website visitors are among your most valuable prospects. But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. Then nurture those prospects until they are ready to have a sales conversation. They have found you, searching around for a solution.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. In-person events and meetings are no longer happening.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Adobe Experience Cloud Blog

MAY 3, 2019

New opportunities to grow your business beyond your current market come up every day. How can your business offer excellent service to customers across the world? Opening an office in your preferred location is one method of expanding your business. There has been an influx of small businesses across the US.

Marketing Management 133

Marketing Management Business B2B Thought Leadership Advertising Agencies 133

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Campaigns 111

Campaigns Account Based Marketing DemandBase B2B 111

Biznology

JANUARY 19, 2018

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

MARCH 16, 2022

It’s one more way we can engage with prospects; and personalize messaging. It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. This seems to be the exception versus the norm so I’m feeling obligated to give Marketo a pat on the back.

Lead Scoring 115

Lead Scoring Enterprise Management Work Management Peer-to-peer 115

SalesIntel

DECEMBER 6, 2023

These tools can also help sales teams prioritize leads and streamline communication with prospects and customers, leading to more effective and efficient sales efforts. Difficulty prioritizing leads and managing a large volume of prospects and customers. Sales prospecting is the primary challenge for sales reps.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. ClickMeeting. Total reviews: 254.

Webcast 363

Webcast Marketing Automation Services Webinar Metrics Enterprise Management 363

SmartBug Media

MAY 22, 2020

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. We can send many types of emails to our prospects.

Email Marketing 104

Email Marketing Planning Marketo Top of Funnel 104