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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Good morning. Maybe not so much in this case.

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3 Ways to Move Faster and Be More Strategic with Marketo Engage

Adobe Experience Cloud Blog

Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. Marketo is a robust Marketing Automation Platform. Marketo has more than 100 tokens to help you with almost every aspect of your programs.

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How Mature Is Your Marketo Attribution Reporting

SmartBug Media

Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next steps in the purchasing process. We’ve created an assessment that will help you understand where your business falls on the Marketo Attribution Readiness Maturity Model.

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Upping Your Game with Marketo Workspaces

SmartBug Media

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

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Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

Running a successful business takes much more than just a repeat of one-time purchases. The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle.

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Introducing SpotMe for Marketo Engage

SpotMe Blog

This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person. “We Get started with the Marketo integration by following this setup guide. With today’s announcement, SpotMe integrates with Marketo Engage, part of Adobe Experience Cloud.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Every business wants to monitor website analytics. A customer relationship management (CRM) system is essential to any business. Smaller businesses may find a simpler, less expensive option to be a better choice.