Webbiquity
MAY 16, 2023
UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.
Adobe Experience Cloud Blog
NOVEMBER 12, 2018
It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. Questions around data privacy have particular relevance for marketers and advertisers, who rely on data to improve their targeting capabilities. A Privacy Forward Approach.
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ViewPoint
OCTOBER 24, 2017
Today I can’t pick up a newspaper without being told that my privacy is dead. I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. Note this quote from Marketo. movement harshly declare that proactive targeting and prospecting for new business is dead.
The Point
FEBRUARY 27, 2018
Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. In addition, you can also include a “Do Not Track” button or link on your privacy policy page.
KoMarketing Associates
JANUARY 19, 2022
Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. Hotjar is a necessity.
Martech
SEPTEMBER 20, 2023
Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized. Register for The MarTech Conference here.
The Point
NOVEMBER 15, 2022
Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. However, outbound shouldn’t translate into “spray and pray.” Instead, focus on early-stage CTAs that serve to simply identify potential customers with a problem you can solve. Photo by Timon Studler on Unsplash.
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