Adobe Experience Cloud Blog
AUGUST 20, 2018
For example, if you run a service-based consultancy that deals with providing services to other businesses, then LinkedIn would be the best platform to engage your customers. The best way to utilize LinkedIn is with B2B service-based businesses and combining it with a remarketing strategy. You can then retarget them on other platforms.
Adobe Experience Cloud Blog
MAY 31, 2017
In fact, leading platforms, like Marketo, have taken notice and built ecosystems and programs to facilitate the discovery of complementary independent software vendors (ISVs) for their customers. Make sure the program you choose has offerings that make sense for your business in its current phase, and as you look toward the future.
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Adobe Experience Cloud Blog
APRIL 23, 2018
Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest? Have you used any of the strategies I mentioned?
Adobe Experience Cloud Blog
NOVEMBER 21, 2016
Hollywood has celebrities, fashion has models, and business has its moguls. Merchandise? Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. The internet is no different. What kind of perks can your brand provide?
Adobe Experience Cloud Blog
FEBRUARY 4, 2009
My wife works at Macy's here in San Francisco in a job many women can only dream of – a shoe buyer responsible for the Juniors Shoe business (Steve Madden, Sketchers, etc.) – and we had always assumed she would spend her entire career there. The recession is creating an inflection point for businesses and marketers.
Adobe Experience Cloud Blog
NOVEMBER 29, 2017
Musicians and artists can sell tickets, host music, and launch merchandise. Businesses and startups can post press releases and live-report events. Businesses and startups can post press releases and live-report events. Sports teams can engage fans with score alerts, team events, and VIP offers.
Convince & Convert
MARCH 18, 2016
There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. How does that content get promoted and merchandized in a way that actually builds your business?
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