Lattice

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The Age of Transparency

Lattice

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. The opposite is true in business as well; vendors have to become more transparent about how they can help customers.

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The Next Generation Platform for Account-Based Everything is Here!

Lattice

For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business. in minutes. Figure 1: Create models for different target markets. I invite you to learn more.

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Scaling ABM with Predictive Analytics and Marketing Automation

Lattice

Leverage business attributes and other account-level data to personalize web content for anonymous visitors. Check out a recent webinar from our head of product marketing Nipul Chokshi, and Marketo’s VP of Product Marketing Mike Telem, that provides examples of how scaling ABM is making a huge impact for savvy companies!