Smashmouth Marketing

NOVEMBER 17, 2009

How many business cards do you have laying around in one of the current states? Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free. On your desktop in a pile 2. In a ziplock bag 4.

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

JUNE 1, 2022

Activate is the home that Green Leads deserves – a close knit company, still managed by the founders, that understands the marketing and sales landscape and will be an enduring partner moving forward. Enough business. Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

NOVEMBER 19, 2021

Green Leads CEO Mike Farrell was recently a guest on Kevin Harrington’s (from SharkTank) SharkPrenuer Podcast with co-host Seth Greene (Podcast DirectResponse Marketing Expert). How Green Leads can help your business reach a new audience. Why need good content to bring in and generate new leads.

Features 206

Features Leads Lead Marketing Qualified Leads 206

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model. It is trendy to be green.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

APRIL 9, 2010

Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. Thus, time spent with them is also time spent learning new marketing the way we see it. Thus, time spent with them is also time spent learning new marketing the way we see it. Collect business cards. it’s a 1-day event.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

APRIL 9, 2010

Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. Thus, time spent with them is also time spent learning new marketing the way we see it. Thus, time spent with them is also time spent learning new marketing the way we see it. Collect business cards. it’s a 1-day event.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

DECEMBER 29, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model. It is trendy to be green.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

FEBRUARY 25, 2022

Save a Tree : If I hit it off with someone and we were about to swap business cards, I'd say "hold on, you're on LinkedIn, right?" (and Forget about the business cards and save some trees. Perfect if you are connected to them somehow, "Hi, I'm Mike from Green Leads, I think you know my friend Jonathan.". Their work history.

Linkedin 196

Linkedin Tips Conference Profiling 196

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Tags: lead gen demand marketing SEO appointments b2b SEM.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing, Email, Events).

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

JUNE 3, 2011

When it comes to sales and marketing tips, the President is loaded with examples. Take advantage of opportunistic moments as it pertains to marketing. The market reacts to this and it allows you to stand apart from the crowd. The market reacts to this and it allows you to stand apart from the crowd.

Tips 100

Tips Planning Opt-out Buzz 100

Smashmouth Marketing

JULY 6, 2010

If I am thinking of hiring someone to take care of my business, I want someone who is brilliant in their field AND cares about the details.". "If I've made my share of typos in rushing out an email here and there, but it does seem that a business communication rife with errors really gets you off on the wrong foot.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

DECEMBER 3, 2008

Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. My sales team is too busy in December : No sales team is ever too busy to take on more new prospects. Don't let the bean counters get in the way of a good marketing program. Market with Courage!

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

JUNE 11, 2010

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

DECEMBER 14, 2008

Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. My sales team is too busy in December : No sales team is ever too busy to take on more new prospects. Don't let the bean counters get in the way of a good marketing program. Market with Courage!

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

JUNE 14, 2010

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Sales Enablement - Monitor sales and marketing asset libraries. Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

FEBRUARY 25, 2022

Save a Tree : If I hit it off with someone and we were about to swap business cards, I'd say "hold on, you're on LinkedIn, right?" (and Forget about the business cards and save some trees. Perfect if you are connected to them somehow, "Hi, I'm Mike from Green Leads, I think you know my friend Jonathan.". Their work history.

Linkedin 130

Linkedin Tips Conference Profiling 130

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies?

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

JUNE 30, 2009

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

FEBRUARY 15, 2010

Let's analyze the marketing value. Marketers love traffic. Would you do business or hang out with a mud-slinger? And it sparked a controversial thread of blog comments led by Luke Brown , who signs his comment posts "Sales Pro", but the comments soon turned to mudslinging.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Amazon Traffic 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 42% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 42% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Without constant attention to this challenge, marketers will continue to struggle. Times have changed in the world of outbound marketing.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

MAY 11, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies?

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

APRIL 15, 2022

2nd Meeting : The prospect discussed her business issues with you, you asked good questions, you shared some anecdotal stories about how some of your clients have similar issues, and she asked for a second meeting. What he really said was, "Here's enough hope to keep you busy for a week or two and then you can go away."

Sales Cycle 130

Sales Cycle Education Buy Relevance 130

Smashmouth Marketing

MARCH 19, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Using equity becomes an easy and intuitive way to make decisions in marketing, just as in poker. Should you invest into the markets where the reps stay happy?

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr. What is their size?

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

MARCH 3, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Using equity becomes an easy and intuitive way to make decisions in marketing, just as in poker. Should you invest into the markets where the reps stay happy?

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr. What is their size?

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

APRIL 22, 2022

And don't forget, when you reach out to Tom next week, reference your email and ask if he was away on vacation or business. "Hi Linda, I've been trying to reach Tom and I know he's out this week. Maybe you can help me.". Get a conversation going because we all know.selling doesn't start until a conversation starts with the prospect.

Lead Gen 168

Lead Gen Leads Lead Marketing Qualified Leads 168

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100