Everything Technology Marketing

MARCH 14, 2011

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. Here is why. But let's take a closer look. (1)

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

NOVEMBER 23, 2010

The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. They might be a bluebird / black swan event, a less than ideal customer for other reasons, or they might be an early signal of a new market segment worth pursuing. What segmentation approach worked for you?

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

DECEMBER 8, 2009

Bower takes a page from the shift in software development methodologies (agile development replacing waterfall model, etc over the last years) and applies it to marketing. How are you managing marketing in your organization?

Planning 100

Planning Budget Programs Marketing Management Paid Search Agency 100

Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. They are tuning out a lot of the marketing noise they receive which makes it harder for marketers to reach audiences the old fashioned way.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

JANUARY 1, 2011

Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

AUGUST 22, 2010

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

MAY 24, 2010

Your B2B markets are changing rapidly. They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Everything Technology Marketing

NOVEMBER 11, 2013

Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot of marketing weight -- and it contributes to sales, too. Say you’re a small accounting firm that works primarily with small businesses.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” As the CEO, you most likely expect your marketing organization to allocate its marketing dollars, people and time toward your most profitable channels and your most profitable customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

JUNE 18, 2010

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. It seems as if the marketing function has only recently caught on to this trend in a major way, though. Is marketing moving to a subscription based model?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100