Crimson Marketing

SEPTEMBER 24, 2013

Stay connected not for the business, but for the relationship. . Learn about your customers’ businesses, talk to your employees about their life outside of work, just show that you care. Behind the business mask is a person, is who you are, and that will make for a longer lasting connection. . Take Notes.

Ad Building 100

Ad Building Business Class Vendors 100

Crimson Marketing

JUNE 23, 2014

Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue. Kay Kienast is the Senior Vice President of Marketing and Sales Strategy for Large Enterprise Organizations at Xerox Corporation.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. Struggling to Adapt.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

AUGUST 19, 2013

Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Today’s leading marketers and marketing departments are evolving into “Data Marketers.”

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JULY 21, 2015

If you are the head of a marketing organization, you always have more tasks than time. Business is moving at a dizzying pace and urgent needs easily outstrip resources. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met?

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Crimson Marketing

AUGUST 20, 2015

Do you look at marketing as a cost center or as a revenue center? For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. However, don’t feel bad. Make a culture shift.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

JUNE 30, 2014

Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.”

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

OCTOBER 15, 2015

There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. SEO Can Be Set It And Forget It. ” 2.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

APRIL 15, 2015

And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” Of course, do not forget about content marketing. The post Infographic: What’s Trending In Marketing for 2015?

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

JULY 23, 2015

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. But Marketing also has a role in nurturing an opportunity.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

SEPTEMBER 6, 2013

The Economist is one of the best publications for business news and international politics. How do you feel about this piece of direct marketing? How do you feel about this piece of direct marketing? . This is really some #BADMarketing. This is really some #BADMarketing. Image: Courtesy of The Cut/NYMag.com .

Marketing Mix 100

Marketing Mix Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

APRIL 21, 2015

It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. Do big data marketing analytics really work? .

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

JANUARY 27, 2015

The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions. In this Moneyball for Marketing podcast, he explains how: .

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

FEBRUARY 4, 2014

Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. .”

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

SEPTEMBER 26, 2014

Image: Courtesy of Birmingham Business Journal. If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. By: Sylvia Montgomery. While more canny companies are surging ahead.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

APRIL 14, 2015

Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Metrics are directly related to a marketer’s accountability. Marketers select metrics that enable them to connect marketing activities and investments to business results.

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

NOVEMBER 19, 2014

The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. Digital Marketing Infographics'

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Crimson Marketing

MARCH 19, 2014

There’s a new c-suite executive on the rise: The Chief Marketing Technology Officer. This hybrid executive bridges the gap between the CMO/CIO with their business savvy, marketing analytics, and technical. The post Who Is The Chief Marketing Technology Officer? Corporate Marketing Infographics'

CMO 100

CMO Analytics Marketing Business 100

Crimson Marketing

AUGUST 28, 2014

As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. of CMOs are most interested in measuring business outcomes derived from creative programs when “given a choice of 4 options regarding the most effective application for marketing analytics.”

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

MAY 13, 2013

As many of us already know, content marketing is what’s hot right now. As fresh marketing solutions come on to the scene, it may leave some of us wondering exactly what do these new marketing concepts mean? I recently came across an article with several definitions of content marketing. Content Marketing Institute.

Content Marketing 100

Content Marketing Marketing Management Content Marketing & Strategy 100

Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Paul Alfieri is the Senior Vice President of Marketing for Turn, a marketing software company.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

DECEMBER 17, 2015

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

DECEMBER 17, 2014

Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience.

ROI 100

ROI Paid Search Agency Personalization Marketing & Strategy 100

Crimson Marketing

DECEMBER 3, 2014

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch. How Domino’s Used Data to Heat Up Their Marketing. Well, smart ones don’t, at least. What are you waiting for?

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

NOVEMBER 5, 2014

“Marketing is about recognizing where you are and knowing where you want to be. So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In this Moneyball for Marketing podcast, she shares with us how to start measuring data in marketing, when starting a marketing analytics practice is hard.

CMO 100

CMO Analytics Software Planning 100

Crimson Marketing

MARCH 3, 2015

The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Add to that the challenge of persuading your audience to genuinely trust the intentions of your marketing efforts, and content marketers are in a quandary. Digital Marketing Podcasts'

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

DECEMBER 9, 2014

As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results. Corporate Marketing Podcasts'

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Crimson Marketing

APRIL 4, 2013

We recently ran across an article about steering your strategic marketing efforts in the right direction by avoiding common B2B marketing misconceptions. Last-click measurement provides an accurate picture of where your marketing dollars are working. Getting in front of the right company makes for successful B2B marketing.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Crimson Marketing

OCTOBER 23, 2014

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. Podcasts Product Marketing'

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

JANUARY 27, 2014

There’s no denying that marketing is increasingly picking up the pace towards a more technological future. Investments in marketing technology and automation will only continue to rise. With this uncharted future on the horizon, how do you determine the best way for you to use and leverage technology in marketing?

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

OCTOBER 2, 2014

To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. This does not typically guarantee you’ll find the best suited leads for your business. Corporate Marketing Demand Generation'

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

APRIL 1, 2015

Marketers need technology to quickly and reliably predict which leads are most likely to convert. He also shares a few common use cases, including one unexpected case that can help marketers evaluate the efficacy of their individual campaigns. . Marketing Technology Podcasts'

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100