Cintell

MARCH 31, 2020

Increased competition prevalent in the market has compelled businesses to strive towards customer engagement and building customer experience rather than just focusing on resolving their queries. There is a need to understand what the customers have to say about their experience with a business. Conclusion.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Cintell

APRIL 30, 2019

As a testament to the value of customer insights and contact data, Cintell recently formed a partnership with FullContact, the leading identity resolution platform delivering consumer and professional insights, empowering businesses to be awesome with the people who matter most. Finding the right time. The key here is relevancy.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 18, 2019

But they all matter for businesses that want to make the most out of them. That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah Toms, executive director and co-founder of Wharton Interactive. Customers are not monolithic.

Interactive Marketing 126

Interactive Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 126

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? 2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. Password protection for published personas.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

MARCH 20, 2015

In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Read more ).

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

DECEMBER 11, 2015

My first trip to Phoenixville, PA taught me it’s a beautiful place, filled with surprisingly delightful cafes and a vibrant community of B2B marketers. The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago.

Video Marketing 100

Video Marketing Buyer Personas B2B Conference 100

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. For Demand Generation Marketers. Leverage personas to understand the appropriate buying committee at target accounts for account based marketing. For Content Marketers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. We need to overcome some skepticism and resistance from other parts of the business.”

Buyer Personas 100

Buyer Personas Advertising Agencies Webinar Metrics Paid Search Agency 100

Cintell

MARCH 3, 2016

I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. She made the compelling case for what business benefits marketers can expect to drive once they take the plunge into persona-land, and shared some strategies for gaining buy-in. .

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

FEBRUARY 8, 2016

Guest post from Samantha Stone, Founder of the Marketing Advisory Network. Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions from response to marketing qualified lead (MQL) Source: Aberdeen Research.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Thanks to the proliferation of content marketing and a rise in marketing blogs, personas are synonymous with “buyer personas.”.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

MARCH 10, 2016

This is business. Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 9, 2016

(Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Core attributes.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 25, 2015

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business.

Peer-to-peer 100

Peer-to-peer Buyer Personas Trigger Marketing Class 100

Cintell

FEBRUARY 24, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Julie Carey, Director of Product Marketing at ShapeUp.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

JULY 15, 2020

The struggles that businesses with low-quality customer support face boil down to one singular issue: ineffective communication. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule. Self-service gives businesses a glimpse into what the future holds for customer service.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

DECEMBER 4, 2015

The alliteration of “Sam the Safety Engineer,” “Molly the Marketer” or “Dave the Decision Maker” gets the English nerd in me all riled up. The history and future of empathy in marketing was the topic of my recent TEDx Talk. Even in our B2B world, selling to a business buyer incorporates emotional factors.

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. They are derived from customer data and market research. You may want to consider different marketing tracks for each persona. How are they similar?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166