Biznology

FEBRUARY 22, 2019

Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. Spend less money.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Biznology

NOVEMBER 3, 2020

Here are a few of the most common ways that tech can help you grow your business. The Relationship Between Tech and Business Growth. When tech is avoided or shunned by a business owner, it’s typically for one of two reasons. That’s the story, at least. Tech isn’t just part of a method to achieve growth.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. Reputation Rehabilitation.

Press 178

Press Marketing Management Brand Identity Branding 178

Biznology

JANUARY 7, 2021

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Market niche? Does the business have great online reviews? Serve an underserved market need? Is the business under-capitalized or financially stressed?

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

Biznology

JUNE 5, 2020

Businesses are looking for any and all means of making money during the COVID-19 pandemic. Money market accounts are a safe way to earn an extra few percentage points on your cash. For more in-depth info check out this article highlighting the best money market rates at Crediful.com. AbleBanking. The APY is currently 1.4

API 104

API Work Management Business Marketing Management 104

Biznology

SEPTEMBER 19, 2019

I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. The eternal struggle for marketers seems to be connecting marketing actions to business results. Without centering data, marketing can falter.

Top of Funnel 91

Top of Funnel Business Marketing Qualified Leads MQL 91

Biznology

APRIL 17, 2020

Regardless of your industry, there’s a good chance you’re experiencing some level of business interruption from the global COVID-19 pandemic. Lockdowns and orders that non-essential businesses must close have severely impacted company owners around the world. Pivot Your Business to Serve a Pressing Need.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Biznology

FEBRUARY 17, 2017

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. Are my target markets using this social channel?

Social Media 144

Social Media Business Media Profiling 144

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

SEPTEMBER 30, 2019

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. Tracking online marketing is usually pretty straightforward.

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Biznology

MARCH 23, 2021

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. Small businesses are always looking for ways to improve efficiency and increase revenue streams at the lowest possible cost; thus, their ability to adapt quickly is imperative for survival.

Small Business Marketing 104

Small Business Marketing Trends Business Ad Exchange 104

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers. Desktop browsers rule. Video analytics.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

AUGUST 25, 2017

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story. Network and endpoint security software.

Enterprise Management 144

Enterprise Management CMS Development Work Management Marketing Management 144

Biznology

JANUARY 17, 2020

Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. Instead of dealing with call centers and other uncomfortable customer service solutions, businesses are turning to AI-powered chatbots to deal with customers reliably and predictably.

Marketing AI 118

Marketing AI Work Management Business Marketing Management 118

Biznology

JANUARY 26, 2018

A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. This excerpt from a tech marketing video about a router solution focuses on benefits, not technical details. The post Tell your tech business video story with a diagram appeared first on Biznology.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Biznology

DECEMBER 3, 2015

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. So we B2B marketers must consider how to appeal to them effectively. Here’s what this means to B2B marketers. Avoid marketing speak.

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

Biznology

AUGUST 7, 2017

In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Exponential competitors change business models, products, services, and customer connectivity until they find innovations that scale. Lesson for leaders.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

OCTOBER 1, 2018

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow. Automated Marketing. Mobile Technology.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

JANUARY 4, 2018

That’s why it makes sense to plan each bit of motion in technology business videos with careful consideration. The four golden words: “Here’s how it works” The main reason people watch marketing videos is to find out how some new solution works. Marketers tend to value video most for its storytelling power.

Video Marketing 153

Video Marketing Business Storytelling Mobile Marketing 153

Biznology

MAY 17, 2019

However, some would say that especially when it comes to business, beginnings can be tough. No matter how incredible or life-altering your business idea may be in its essence, it takes meticulous planning and execution in order for it to come to life and survive the competitive nature of the business world.

Work Management 91

Work Management Business Marketing Management Allocation 91

Biznology

MARCH 14, 2018

Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business. Starting a business is a lot of work.

Business 164

Business Opt-in Paid Search Agency Social Marketing 164

Biznology

OCTOBER 29, 2019

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. Customers are changing, and so are the ways they buy.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

JANUARY 6, 2017

Small business owners tend to do it all and wear all of the business hats when running their business. The owner often acts as the marketer, operations manager, and human resources manager all at the same time. Push your anxiety aside and take a look at these 5 secrets to making the best business decisions.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

Biznology

MARCH 13, 2017

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. A study conducted a couple of years back found that just over a quarter of businesses used Instagram to generate leads. Images which demonstrate benefit. Like this post? Sign up for our emails here.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Biznology

FEBRUARY 19, 2020

Your personas may vary depending on your industry and geographic area , and it’s smart to create ones that are specific to the difficulties in your sector or place where you do business. When business owners learn how to create a buyer persona, they often overlook how necessary it is that the result is as realistic as possible.

Buyer Personas 104

Buyer Personas Business Touchpoints Paid Search Agency 104

Biznology

OCTOBER 21, 2019

Many business people don’t give a lot of thought to how their personal credit score affect their success in business. Ignoring your credit score and doing things that could negatively impact it could cause you a variety of problems such as higher interest rates on a loan to your overall business credit profile.

Business 99

Business Marketing Budget Aggregators High Quality Lead 99

Biznology

OCTOBER 13, 2020

Are there any bad marketing metrics? The real question is how to identify good marketing metrics from bad. The visits to your website from your coding team aren’t moving the marketing needle … We’ll revisit the idea of bad data in a later article, but let’s get back to the metrics and telling good metrics from bad for now.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

OCTOBER 12, 2016

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. The more complex your business video content marketing project is, the more time it is going to take to plan.

Allocation 80

Allocation Cost Video Marketing Planning 80

Biznology

AUGUST 14, 2019

Scaling a business can seem to be a tricky maneuver from the outset. In order to scale, a business must consider its business plan and decide on in which direction it wants to proceed. Whatever the case may be, reevaluating your business plan is always a sound decision before any big change. Reevaluate your business plan.

Peer-to-peer 99

Peer-to-peer Business Case Studies Consulting 99

Biznology

MAY 22, 2019

One of the best ways to reach your marketing potential is by maximizing your digital presence authentically through employee advocacy. You can learn a lot from other marketers who’ve already started and maintained a successful program. Read on and at the end you’ll get a code to to receive a 50% discount to attend the conference.

Business 132

Business Conference Advertising Agencies Social Media 132

Biznology

JULY 9, 2018

When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and wide, consider travel mugs. They are one of the oldest types of marketing, and have outlasted and outperformed many other types of traditional types of marketing. Like this post?

Business 123

Business Promotion High Quality Lead Campaigns 123

Biznology

OCTOBER 24, 2014

Though most small business owners do not have the resources to attend Ad Week events, let alone implement the technology discussed in the sessions, there are some tidbits that apply to every business no matter the size or scope. What marketing lessons have you picked up from larger companies? Lesson #1: Expand Your Audience.

Small Business Marketing 80

Small Business Marketing Planning Business Mobile Advertising 80

Biznology

OCTOBER 22, 2014

Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Content marketing is one of the most valuable of these tools.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Big money doesn’t need digital to do big business.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JUNE 15, 2020

The COVID-19 pandemic has dramatically altered business operations. You’ll undoubtedly need to do things differently when restarting your business. Could you eliminate or tweak some of them to better cope with COVID-19 business losses? Your business may also develop purpose-built software. Review Your Processes.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Biznology

DECEMBER 11, 2017

For technology businesses, this was not a problem. The post Why animation works for technology business video appeared first on Biznology. Not “real” video—small file size was important. Real video—15-30 massive bitmaps per second—was impractical online. Don’t limit animation to explainer videos. Like this post?

Work Management 127

Work Management Enterprise Management Video Marketing Business 127

Biznology

SEPTEMBER 7, 2017

It’s the ideal place to engage with social media and marketing professionals, many of whom are remote workers. I don’t see LinkedIn groups making a comeback when it comes to cutting-edge technology communities or sales and marketing communities. The post Should businesses use LinkedIn groups or Slack for prospecting?

Linkedin 141

Linkedin Business Communities Social Media 141