B2B Marketing Traction

NOVEMBER 18, 2015

Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! And, yes, this does work for B2B marketing! Both are used by businesses and offer advertising. Are Instagram and Pinterest intended for marketing and selling?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

OCTOBER 31, 2014

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all. In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Show your company timeline on your website.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2015

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. Plus, the small business was a CPA firm that was sensitive to pricing because of their profession!

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

APRIL 9, 2015

Busy executives may want case studies – how do others succeed with a product or solution? What information helps you run your business, your family, your personal life? What information helps you run your business, your family, your personal life? Marketing Implementation b2b content email marketing'

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

APRIL 24, 2013

According to the Harvard Business Review , the four P’s of marketing are over. Here’s what it means for B2B marketing. Market Solutions. Instead of marketing products, we need to focus on solutions. Market the Value of Your Solution. Do you need to SAVE your marketing?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 2, 2015

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. Marketing is changing fast, and you have to change with the times.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

MAY 1, 2015

Expert marketer. Marketing guru. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? But what key qualities are the ones that result in success for your business and for you as a person?

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You actually have a marketing budget. Why isn’t your marketing working?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MARCH 20, 2015

Too many business people jump right into tactics when it comes to marketing. But this is why a lot of marketing – and a lot of businesses – fail. Test the market by doing research, including interviews, surveys and maybe even focus groups. Create a written marketing plan before you start.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

JULY 16, 2014

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. I believe in integrated and strategic marketing. So, B2B marketer, what’s in your toolbox?

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. There is a very practical way to set up social media for B2B marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. The daily thought can be business-related, or it can be used to convey a philosophy your company has. Many businesses allow pets in the workplace. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 13, 2014

Adding the simple words “Thank You” to your business and marketing communication can go a long way. According to Dave Kerpen, author of Likeable Business , those who are grateful have less depression, envy, and grief. ” Shouldn’t gratitude be the norm in both our personal and business worlds?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? We need to know our customers and how they access information, both business and personal.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

MARCH 7, 2014

With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

NOVEMBER 7, 2014

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

APRIL 21, 2015

Here’s what you need to know to market successfully to CIOs. Make sure your online image is credible and business-like. A lot of technology inventors get a little goofy with their marketing. Do you have a plan for marketing to CIOs? She has sold and marketed to CIOs her entire career. Some Rights Reserved.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 13, 2012

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Is your process documented?

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. I help businesses and organizations grow and change. I focus on solutions.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 22, 2013

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). Marketing Soapbox b2b marketing'

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

JANUARY 13, 2016

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. We know what to do!

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MAY 5, 2015

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. Responsive design also applies to your marketing emails. Do you want help getting better results from your email marketing? What Marketing Content Works Best for B2B eNewletters?

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

SEPTEMBER 20, 2013

Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. He talked about the many revolutions technology is creating (see the list at the end of the post), and many affect marketing.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

APRIL 17, 2015

Still haven’t dipped your toe into business-to-business social media marketing waters? A professional services company found me online last week and inquired about my outsource marketing services. I provided some information, but they decided to hire a sales person instead of investing in marketing.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. The survey results showed that B2B marketers still use tactics that are not that effective. social media (other than blogs), 2.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JULY 9, 2014

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Do you need digital marketing expertise?

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MARCH 8, 2013

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. In one of my client situations, a marketing department wasn’t sure of the login for their website statistic tracking account. So, online marketers, slow down. Do your research. Evaluate the options.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

MAY 29, 2013

One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. Creating a marketing agenda requires forethought. You do have regular marketing meetings, don’t you?

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 22, 2013

Sometimes managers of marketing projects need to handle the micro-details, but if it’s constant and unproductive, it’s time to do something differently. Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive.

Planning 100

Planning Work Management Marketing Management Guidelines 100