Act-On

MARCH 20, 2018

The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well as any business doing business with them, regardless of where they are based. Learn what Marketers need to know about GDPR today.

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MARCH 27, 2018

Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances.

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JUNE 19, 2018

Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.

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Marketing Business 101

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JUNE 28, 2018

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how.

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FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics.

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NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Senders with consistently low engagement rates may find their emails filtered out of the primary inbox.

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OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

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DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. But it doesn’t need to be.

Marketing Automation Services 228

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SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. For example, we’d look for a topic related to marketing automation since that’s what we do at Act-On.

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

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SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. Instead, growth marketers focus on how to build better relationships with customers.

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FEBRUARY 6, 2024

Migrating to a new email marketing platform (aka marketing automation) can be intimidating. Use this article as your guide for a smooth transition for email marketing migration. Gather critical assets for email marketing migration A successful migration starts with gathering your critical assets. Landing page templates?

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report , the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50).

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SEPTEMBER 28, 2023

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. How Small Marketing Teams Can Drive Engagement at Scale Superfans.

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FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is Affiliate Marketing?

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SEPTEMBER 24, 2023

Especially if you’re looking to build connections and have conversations with your fellow B2B marketers. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

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JULY 25, 2018

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

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MAY 22, 2018

The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business doing business with them, regardless of where they are based. Here is a Top 10 question video that helps you achieve GDPR compliance.

Video Marketing 100

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MARCH 19, 2024

“Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. asks Kevin.

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JUNE 20, 2018

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. We know, we've landed significant customers via the platform. Learn how to build an engaged following for free with these 7 actionable tips.

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NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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SEPTEMBER 21, 2023

There’s nothing like a great team up to find new solutions to sticky business problems. When Act-On set out to build audience insights functionality into our marketing automation platform, we knew we needed the right partner. The result was a set of customer segments capable of providing valuable insights to marketers.

Act-On 100

Act-On Segmentation Ideal Customer Profiles Marketing Automation Services 100