Customer Experience Matrix

DECEMBER 27, 2010

vendor strength , which assesses a vendor’s current and future business position. Raab Associates’ primary business for the past two decades has been selecting systems, so we have a well-defined methodology for vendor scoring. I was particularly worried about the small business weights.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Maybe next week. [I I got to it on February 12. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. intended to extend Google’s own business).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 16, 2010

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Ambal's Amusings

DECEMBER 14, 2011

Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman: If you are an independent business owner, or you hold a marketing or PR director title for a business or a non-profit, then this is the program for you.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 2, 2009

Similarly, a final scoring system should include other items such as vendor viability, or at least a proxies such as years in business, numbers of clients, and funding. Once more, the logic is to provide enough different scores that people are led to consider which of those scores are important to their own business.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

JULY 3, 2008

Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. This would certainly give it a more defensible business position.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Manager, Inbound Marketing, Marketo. Christoper Doran, CMO, Manticore Technology ( @cdoran ). With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40