Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Web marketing is essential for all businesses, but it’s not the only technique a B2B should use. Eleanor Hecks is editor-in-chief at Designerly Magazine. Guest post by Eleanor Hecks. Image credit: Amjith S on Unsplash.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Guest post by Jessica Kane. A Poor Display.

Trade Show 211

Trade Show Social Media Display Vendors 211

Webbiquity

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Most small businesses struggle to measure the results of digital investments. 18% of small businesses admit to not tracking anything.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

JUNE 16, 2015

5 Business Blogging Statistics and Facts. Marketing Magazine ). Marketing Magazine ). Marketing Magazine ). And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development. Tony Zambito ). MediaPost ). Sword and the Script ). MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MAY 31, 2016

Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” ” — Maximize Social Business. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation). Maximize Social Business.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Webbiquity

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Content Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

APRIL 14, 2010

15 Essential Checks Before Launching Your Website by Smashing Magazine. 10 Great B-to-B Sites by BtoB Magazine. Rae Hoffman provides step-by-step instructions for creating a custom 404 error page in the WordPress Thesis template, and includes a link to 100 awesome and creative 404 error pages for inspiration.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MAY 12, 2015

It can be educational while also helping businesses gain exposure. If you are a business, you cannot merely stuff keywords into the title tag. Jason has been quoted in the New York Times, Success Magazine and Yahoo! Merely posting any video onto YouTube though will not generate desired results. Make the title organic.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent. 20 Excellent Free WordPress 3.0 Themes by Blogfreakz. 32 Essential WordPress Plugins I Use…And You Don’t! WordPress Tips, Techniques and Hacks.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

JANUARY 30, 2012

90+ WordPress CMS Themes and Plugins by Tripwire Magazine. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. WordPress Plugin Compilations and Reviews.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

OCTOBER 19, 2021

Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. They serve both businesses and consumers, making them a business to many (B2M) company. Eleanor Hecks is editor-in-chief at Designerly Magazine. Guest post by Eleanor Hecks. Enhance UVPs.

Design 313

Design Trends Marketing Automation Services B2B 313

Webbiquity

AUGUST 19, 2021

For any business, launching new products is vital for long-term success. What kinds of businesses are they, and do they belong to a single field or many? It’s where you funnel potential customers to learn more about your business and products, and where they reach out for a quote, demo, or consultation. New features?

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

DECEMBER 3, 2021

Don’t overload the packaging with too much text or a design that is too busy. Your package design might be reproduced in a magazine or newspaper ad. The phrasing on your packaging should tell your potential customers what the product actually is and why they should want to buy it. But it’s vital to keep it simple.

Design 279

Design Tips Paid Search Agency Display 279

Webbiquity

JULY 16, 2019

Business owners and entrepreneurs face a long list of challenges in creating and sustaining a successful company. Fundamentally, all business owners want financial stability, growth in revenue, access to money when they need it, increasing profits, an increase in the value of the company, and, ultimately, a succession plan.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Multivariate analysis 146

Webbiquity

FEBRUARY 28, 2011

Honigman – Social Media Manager at Sears Holdings Corporation.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

FEBRUARY 25, 2014

Calling Google+ “a key component to your marketing strategy,” Rebekah Radice offers seven tips for optimizing results there, from making the most of your profile (“Do you know what search terms people are using when looking for your business? Infographic: Google+ for Business by Chris Brogan. Using Hangouts?

Google 100

Google Business Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 2, 2021

As a business owner, one of your best tools for reaching new leads is your website. Support small businesses. Remember, people are busy. Eleanor Hecks is editor-in-chief at Designerly Magazine. Knowing when and how to use them in your projects isn’t as clear-cut, though. Image credit: Visme (post sponsor).

Design 222

Design Effectiveness Paid Search Agency Gartner 222

Webbiquity

APRIL 10, 2017

Manage, monitor, and track your name, business or brand’s online reputation across online reviews, business listings, and social media to improve customer service and encourage advocacy. Maximize Social Business. This was the 40th post in the Best Online Business Tools series. #1: Reputation Management Tools.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. It’s a great place to publish emotionally focused business content. A place to tell stories that happen to relate to business, as well as share ideas and concepts with emotional resonance. ” — Maximize Social Business.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. by BtoB Magazine. Email Marketing Benchmarks for Small Business by MailChimp. Easy Ways to Socialize Your Email by Direct Magazine. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JULY 25, 2019

Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. Guest post by Joey Feldman. Authors and writers used to be people distant from the most of the world. They were famous but unfamiliar, like Hollywood movie stars.

Interactive Marketing 139

Interactive Marketing Communities Video Marketing Planning 139

Webbiquity

MARCH 3, 2011

60 Excellent and Beautiful Flash Websites For Inspiration by Tripwire Magazine. Jacob Gube (busy guy) here reviews eight tools for creating mobile websites that are “all aimed at site owners who don’t have any web development/coding experience. 13 by Underworld Magazines. Much of the photography is dazzling.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

FEBRUARY 9, 2016

And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops. 57% of consumers will not recommend a business with a poorly designed mobile site. 14 Email Marketing Stats and Facts. SocialTimes ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

MAY 13, 2014

There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently. Business buyers won’t buy from vendors who lack visibility in search and social media.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? B2B Social Media: Why Do Business Professionals Use Social Media? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 18, 2020

Traditionally , the commercial construction and design industry has used expensive, traditional marketing efforts to showcase their services and lines of products, and relied on old relationships to generate new business.

Work Management 46

Work Management Marketing Management Advertising Agencies Paid Search Agency 46

Webbiquity

SEPTEMBER 4, 2012

Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). . • Need for generating higher revenue with lower marketing budgets. Relationship-based sales.

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

MARCH 1, 2012

Laurie Sullivan reports on the Basic edition of Optify, a tool designed to help marketers and business owners not only “understand SEO, but also how social media influences search engine query results.” 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine.

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

SEPTEMBER 20, 2016

First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Very few businesses of any type will provide such a list; too big of competitive risk. The key elements of SEO also vary somewhat by business type. These are often your best leads.

SEO 100

SEO Lead Scoring Lead Ranking Paid Search Agency 100

Webbiquity

DECEMBER 30, 2014

Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) ” 3 Types of Schema Markup Content Marketers Should Know by Small Business Trends.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.”

Tactics 100

Tactics Content Marketing Tips Screencast 100

Webbiquity

NOVEMBER 10, 2010

Key point #2: To be successful with social media, you need to change the way you do business. In the old days (pre-2003 or so), brands were carefully crafted by agencies, creatively packaged, and presented to the public via one-way broadcast communications (TV, magazines, direct mail).

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

JUNE 17, 2013

Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. letterpress, Easter egg, and speech bubble.

Design 100

Design Resources Mobile Advertising Landing Pages 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates. Susan Beebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100