Digital B2B Marketing

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Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

This is a favorite trick among magazine publishers. Anyone that doesn’t care that much about the publication, particularly those folks that get a free copy of a controlled circulation magazine, ignored the survey as well. Bonus: here is a classic example of how marketers biased their research to make bacon part of breakfast.

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). However QuinStreet may be a newer name. .”

Lead Gen 100
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7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

It Isn’t Connected to the Business Being “all about your audience” can go too far. If focusing on your audience took your blog to an area that isn’t relevant to your own business, you have gone too far. However in most cases it won’t drive the underlying business and it will lose support over time.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

Although my focus on numbers has evolved, in business, information still fuels me. We do not have a television, we read almost no magazines. I started my career in analytical disciplines. My nickname in an earlier job was “Numbers&#. I am not a heavy consumer. Libraries are wonderful places.

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B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. However, based on recent research from DemandGen Report , marketers are turning away prospects by focusing on the wrong content far too often. Does Your Content Create A Barrier?