Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 11, 2011

On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site. For example, you may want to dominate a specific niche or keyword phrase that is only a small but profitable part of your main business.

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Industrial Marketing Today

JANUARY 10, 2012

They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. Read my earlier post, B2B Lead Generation Using a Business Blog ). The number of site pages indexed by Google has a direct impact on your online lead generation.

SEO 60

SEO Long Tail Marketing Link Building Domain 60

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

JUNE 4, 2011

A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase. Source: HubSpot). Marketing does not end with filling the top of the funnel.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Industrial Marketing Today

OCTOBER 26, 2009

Any page on your website can become a landing page as long as you follow these three principles: Have a very clear understanding of your prospect’s intent (what are they looking for? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60