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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. Investing in brand building and long-term growth Among Lebow’s expert-sourced tips for growing business in a difficult market : Don’t over-index on performance. Ad spending is up.

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

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A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. LinkedIn has its own culture. Just, please – don’t confuse LinkedIn headshots with what you’d use for dating. Not this: [link].

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[Research Round-Up] LinkedIn/Ipsos Survey Examines the State of B2B Marketing

B2B Marketing Directions

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

.” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business.

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As lead gen grows on social media, marketers discuss what’s working

Martech

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. Every business is different,” Meta’s Bui told MarTech. Meta saw 16.6% More questions?

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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change. Business email address Subscribe Processing.