Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Top Rank Marketing

DECEMBER 29, 2023

percent rise in year-over-year advertising spending during November 2023, the U.S. and Canada noted that a supply chain management system was their most important technology solution, according to recently-released survey findings. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

Linkedin 124

Linkedin Effectiveness B2B Thought Leadership Profiling 124

Top Rank Marketing

AUGUST 18, 2023

percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 businesses $5.4 trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But we’re giving you the raw data so you can slice and dice however you’d like—by industry, annual ad spend and company size.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

Lead Generation 241

Lead Generation Linkedin Generation Marketing Qualified Leads 241

Zoominfo

MAY 30, 2019

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. Four Ways to Spend Less Time Leaving Voicemails. The B2B Sales Rep’s Guide to LinkedIn. Luckily, there are ways around this problem.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

Content Standard

SEPTEMBER 19, 2019

Why did you increase the daily spend? These are some common LinkedIn ad budget questions your boss or clients will want answers to. For B2B marketers, LinkedIn is a powerful tool to reach decision-makers and generate business leads. What ad units are delivering the most leads? Clearly Identify Your Advertising Goals.

Cost Per Click 81

Cost Per Click Budget Programs Spending Linkedin 81

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Bionic

JUNE 10, 2023

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. of the digital ad spend in 2023.

Advertising Agencies 52

Advertising Agencies Spending Advertisements Advertising 52

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But we’re giving you the raw data so you can slice and dice however you’d like—by industry, annual ad spend and company size.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. What hasn’t changed is how much time people are spending on these websites. Use these five LinkedIn features to help your business and boost your professional reputation. LinkedIn Learning.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links. Jill Schlesinger.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Hubspot

AUGUST 14, 2019

The slew of social media channels available today can paralyze even the most savvy business owners. And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Meanwhile, isn't LinkedIn meant for keeping track of colleagues and making professional connections that further your career?

Linkedin 78

Linkedin Facebook Best Practices Business 78

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Don’t get me wrong.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Through LinkedIn Ads it is very easy to target these specifics.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Webbiquity

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Buffer

JANUARY 10, 2022

And while it may feel like one of those terribly overused cliches, based on my experience as a business owner and coach to corporate leaders and entrepreneurs, I understand why we hear it so often. My initial intention was to create a side hustle business that complimented my then-day job as head of a recruiting agency.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

SmarkLabs

MAY 16, 2022

If your business has an online presence, chances are you’re already on LinkedIn. In this article, we’ll cover the pros and cons to LinkedIn ads. In this article, we’ll cover the pros and cons to LinkedIn ads. What Are the Pros to LinkedIn Ads? Did you know LinkedIn has over 830 million users?

Cost Per Thousand 97

Cost Per Thousand Cost Per Click Linkedin Paid Search Agency 97

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? We looked at data from $130M in ad spend to help you answer that. In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. So, which CTAs performed best on LinkedIn?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Only B2B

MAY 28, 2021

Isn’t that a goal for every business? Before proceeding further let me answer, why you should target LinkedIn For B2B List Building. . LinkedIn has over 620 Million professional users. LinkedIn is the best tool to reach the right decision makers, increase website traffic, brand awareness, and most importantly generating leads.

Contacts 107

Contacts Linkedin Ideal Customer Profiles Ad Building 107

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Why LinkedIn influencers?

Linkedin 107

Linkedin Branding Brand Identity Work Management 107

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109