KoMarketing Associates

JANUARY 19, 2022

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Constant Contact (@ConstantContact).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Custom Images. — Elixir Hotel (@theelixirhotel) June 6, 2018.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Third Party Validation. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook reviews are becoming a more mainstream way to evaluate businesses. Facebook Reviews. Posting News and Updates.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

AUGUST 5, 2015

What are you doing to establish trust in your organization or even your personal brand today? If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Pressed for time?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

OCTOBER 3, 2017

There are users who spend hours every day in communities like Reddit or participating in conversations on Twitter. You must send @replies in Twitter or simple acknowledgements for those that follow your social media activity. I would love to hear your perspective via comments below or let us know on LinkedIn or Twitter as well.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

DECEMBER 8, 2021

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. And, they might not reach out to your company in person until they are ready to buy. Discovery stage. Trials/demos sign ups.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 5, 2019

This is especially true for the B2B space, because the person researching often does not have decision-making power. So, multiple peoples’ inputs are needed to get anything done; according to Harvard Business Review , the number of employees involved in B2B solutions purchases averages 6.8 You can also reach me out on Twitter.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. However, what is best for your business depends on your goals.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

SEPTEMBER 6, 2016

According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. Apply Social Media to Your Personal Interests. Apply Social Media to Your Personal Behavior. Social media is not a fad for the B2B marketer.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Authorship For Employees Has Far-Reaching Benefits.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

JULY 31, 2013

First, customers are busy and it can be difficult to get their time for such an exercise, especially for such a potentially penetrating question. Twitter Lists. I recommend reviewing the lists your Twitter profiles are associated with and determining whether those lists support your brand message. Final Thoughts.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

MAY 29, 2014

Real Personalization Would Exist. Personalizing marketing to fit even the most accurate of your target audience can make a major difference. Instead of focusing on providing the greatest number of ads to the largest percentage of your target audience, look at how you can reach each person in a personal way.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 25, 2014

There are users who spend hours every day in communities like Reddit, LinkedIn, or Twitter but that doesn’t mean they are being effective. You must send @replies in Twitter or simple acknowledgements for those that follow your social media activity. B2B Online Marketing Blog Social Media Strategies'

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

DECEMBER 19, 2013

ROI questions affect nearly every aspect of business, and content marketing is no exception. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Connect with Mike on Google+ and LinkedIn. What is Content? Dennis Cohen (SEO Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 27, 2012

It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

MAY 30, 2017

The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at global internet usage, growth, and behavior, and the impact on business and advertising. We Are Social’s Digital Yearbook. 2017 Digital Yearbook from We Are Social Singapore. Final Thoughts.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Get Personal. Great news, right!? So, as it turns out, we still have work to do.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. You can do this easily by clicking the Facebook or Twitter icons below the answer. Promoted Answers.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JULY 24, 2015

Today’s consumers are seasoned internet users who are not only using it for business, but also several times per day for their own leisure and personal projects. For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. Sleek Design / UX.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. Pitch to Speak.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

OCTOBER 16, 2012

To address this in context of the six examples above: Does the web directory have business/industry relevance? Does the website accepting articles have its own (successful) marketing strategy and plan for building out its business? Is there a business or industry relationship that makes an exchange of links valuable?

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

DECEMBER 9, 2013

The survey results showed nearly all (90%) of today’s CMOs are personally responsible for the overall customer experience. In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Equally important is in leveraging social media communication to create relationships and connections to third party publishers, industry influencers, and potential business development opportunities. Image and video optimization. Related Posts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

DECEMBER 1, 2015

However, in today’s age of new marketing and advertising tactics, success can be measured at a broader business level. It’s also a good idea to put a list of metrics together and explain their impact on search and overall business. Drop a comment below or connect with me on Twitter to share your thoughts!

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151